Cruise Amour Announces New Search Your Way Technology

News provided by

Jan 20, 2011, 12:35 ET

PORTSMOUTH, England, Jan. 20, 2011 /PRNewswire/ -- Cruise Amour has announced the launch of its new technology, Search Your Way, which will be available on its website.

The technology is designed to make searching for a holiday easier by allowing customers to search for their next holidays the way they want to rather than forcing them to go through the process of researching every cruise line available.

Cruise Amour has created two new search criteria Cruise Type and Formality. These options means customers can pick from cruise options such as Friends & Family, Couples Getaway and Adults only, with Formality Options such as Formal, Semi-Formal and Informal. These combined with Destination, Date and three Sort By options have transformed the way customers search for cruise holidays.

Managing director Tim Hurrell commented: "After deciding where you want to go on holiday, the next choice people make is what type of holiday they want. Unless you know all there is to know about the different cruise lines and their ships its very hard to decide if a particular cruise is right for you or not. With so many new ships flooding the market place, practically every ship out there is at least 4* quality, which makes it hard for customers to know if a cruise will be too formal or relaxed for their liking. Our new Formality option helps customers select the right cruise for them."

The Search Your Way technology also includes the option to switch to searching by Cruise Line and Cruise Ship for the customers who know what they're looking for. Every time a customer changes an option the search system narrows down the search results and tells them how many cruises now match their criteria.

Oke Ugwu, Cruise Amour's junior web developer said: "Everything we do is designed to make our customer's experience of searching for and booking a cruise easier and more enjoyable. We've got lots of new features we're working on so it's a very exciting time for us."

About Cruise Amour:

Cruise Amour is part of the Freedom Travel Group a subsidiary of Co-operative Travel. Specialising in selling cruise holidays, including P&O cruises and the latest cruise deals. Cruise Amour was started in December 2008 and is regarded as the "best in industry" when compared to other on-line cruise agencies. The company's website offers P&O reviews as well as information on P&O ships.