Cruise Planners Travel Franchise Launches Next-Generation Technology & AI Enhancements to Support Travel Advisors

CORAL SPRINGS, Fla., Oct. 9, 2025 /PRNewswire/ -- Cruise Planners, the nation's largest home-based travel advisor franchise network, introduced several new travel technology enhancements during its annual convention onboard the Wonder of the Seas. These free tools streamline workflows, boost efficiency, and provide smarter ways for advisors to serve clients, reinforcing Cruise Planners' position as a leader in travel franchise technology and innovation.

Highlights include:

FUTURE AI PROJECTS: Cruise Planners previewed their roadmap for exciting AI-driven tools including:

• Reservation Intelligence Engine: Personalized recommendations with AI-powered travel planning tools for trip components based on client booking patterns such as shore excursions recommendations, hotel recommendations, transportation and more.
• AI Search Filters: Advanced filtering in CP Maxx, Cruise Planners advanced proprietary CRM system for travel advisors, to refine results with natural language queries. For example, an advisor searching for cruise results will speak their prompts instead of using filter forms.
• AI Confirmation Import Tool: Using AI, advisors can now import confirmation emails directly into CP Maxx to automatically generate reservations and process pricing and commission data—reducing manual entry and improving efficiency.

TRIP SUMMARY 3.0: The Trip Summary proprietary tool has been completely rebuilt with a sleek, user-friendly interface. Key features include drag-and-drop functionality, an expanded range of travel component options such as cruisetours, flights, and rail, and the ability to bundle multiple itineraries into proposals for side-by-side comparison. The new consumer view allows clients to provide feedback, giving advisors actionable insights to tailor trips to each traveler's preferences.

CLIENT ENHANCEMENTS: Advisors now have expanded client data visibility, powerful sorting and filtering, and new Favorites and Pinned client features to easily prioritize high-value relationships. Designed from advisor input, these upgrades provide smarter and faster ways to engage with clients in CP Maxx.

FIND A FLIGHT – GOOGLE FLIGHT PRICES: Cruise Planners works with several air partners. Advisors can now search flights directly in CP Maxx with Google Flights integration, comparing "Best Flights" and "Other Flights" instantly keeping all air booking tools in one platform.

MAXX MEDIA: A new centralized media management system for travel franchise advisors that allows advisors to upload, record, and manage all their images, videos, and documents in one location. Media can then be seamlessly integrated and added into documents, marketing assets and more across all CP Maxx tools, simplifying content creation and marketing initiatives.

MOVING CP MAXX INTO THE CLOUD: Cruise Planners has transitioned their CP Maxx infrastructure to a secure, cloud-based environment, improving speed, reliability, and scalability for the network.

"Technology is central to our advisors' success, enabling them to work more efficiently while dedicating more time to serving clients and expanding their business," said Michelle Fee, Founder and CEO of Cruise Planners. "We remain committed to leading in travel technology, investing in tools that save time, enhance client interactions, and drive business growth. These innovations are just the start, and we're thrilled about the future, including the rollout of even more AI-driven tools to help our advisors deliver exceptional travel experiences."

Company Background: Cruise Planners was founded in 1994 and is the nation's largest home-based travel agent franchise network. As a leader in the travel franchise industry, Cruise Planners positions a nation-wide network of over 3,000 franchise owners for success by providing innovative marketing programs, proprietary and cutting-edge booking, and technology tools, as well as professional development and hands-on training with the industry's top executives. Recognized as a low-cost franchise opportunity, Cruise Planners has been ranked the No. 1 travel franchise by Entrepreneur magazine for 18 consecutive years. and awarded by Franchise Business Review as "Best-In-Category" for 2 years.

Franchise Business Review also ranked Cruise Planners #3 OVERALL on their list of Top 200 Franchises of 2022. Cruise Planners was recently featured in Entrepreneur as one of the top 30 franchise innovators in technology, has been consistently named as one of the Top Women-Owned Businesses by the South Florida Business Journal, is on the Inc. 5000 list as one of the fastest-growing private companies in America, and was recognized as one of the Top Workplaces by the Sun Sentinel.

Visit our website, www.cruiseplanners.com, for more information or to view the complete list of awards and honors. For those interested in becoming a franchise owner, please visit https://www.cruiseplannersfranchise.com/.

SOURCE Cruise Planners Franchising, LLC