Cruising To A Neighborhood Near You: Step2®'s New Easy Turn Coupe™

Advanced-steering ride-on toy is loaded with contemporary features

Feb 05, 2013, 09:00 ET from The Step2 Company

STREETSBORO, Ohio, Feb. 5, 2013 /PRNewswire/ -- Shades on. Windows down. You and your child will be ready to rule the sidewalk in the new Easy Turn Coupe™ from The Step2® Company. With a fresh look and inspired features, the coolest cruiser on the block has miles on its competition.

Kids will have a blast maneuvering the toy car through the house, driveway or neighborhood with the mom-approved front wheel feature, which offers additional stability and mobility via 360-degree turning. Featuring a convenient handle for pushing, the sunroof is constructed with extremely durable transparent plastic so that parents can keep an eye on their little one, and little ones can sneak a peek at their parents!

Available in playful green or pink, this childhood favorite also offers special features such as key twist ignition, opening gas cap, and working hood with storage to fit keys, snacks and other goodies. The interior cup holder is the perfect place to store a refreshing beverage for your little driver, and there are two cup holders in the back for you! Last but not least, the floorboard is removable so your little one can either cruise comfortably with a parent at the helm or drive along powered by her own feet.

"This sporty new addition to the Step2 family is loaded with options for driving comfort. Kids will think they're just like mom and dad," said Jerry McDermott, chief marketing officer, Step2® Holdings. "And even better, the Easy Turn Coupe will go for miles fueled only by your child's boundless energy and imagination."

Made in America and designed for durability, the Easy Turn Coupe (MSRP $59.99) is built for kids ages 1.5+ and comes with a three-year warranty.

The Easy Turn Coupe will be unveiled at Toy Fair 2013 in New York City and will be available February 2013 at and Kids can take the car for a test-run at its out-of-box displays at Toys"R"Us in the United States and Canada.

New York Toy Fair -- Booth #437

About The Step2® Company:
The Step2® Company includes the brands Step2® and Infantino® which foster learning and development through creative play in children from birth to school-age years. Based in Streetsboro, Ohio, Step2® is the largest American manufacturer of preschool and toddler toys, and the world's largest rotational molder of children's and home products, including children's play kitchens, playhouses, outdoor toys and ride on toys, as well as home products such as mailboxes, gardening aids and trash cans. Learn more at

SOURCE The Step2 Company