Crumbs Bake Shop Opening Its First Store in Boston

NEW YORK, March 8, 2012 /PRNewswire/ -- Crumbs (NASDAQ: CRMB), the largest cupcake specialty store in the U.S., announced today its intention to open its first Boston store at 176 Federal Street near South Station on Monday, March 12th. Known for its award-winning flavors and enormous Signature size cupcakes, Crumbs offers cookies, breakfast pastries and beverages in addition to 75 different cupcakes. To celebrate opening, Crumbs Bake Shop is giving away a free coffee with any baked goods purchase through March 30th.

"Boston is a very important market for us and we are excited to become a part of this special community," says co-Founder Mia Bauer. She added, "It is our intention later in the year to open more stores in the greater Boston area."

The Crumbs Bake Shop will be open Monday – Friday, 7:00am until 7:00pm and will offer custom orders and catering for special events.

About Crumbs

The first Crumbs bake shop opened its doors in March 2003 on the Upper West Side of Manhattan by co-founders Mia & Jason Bauer. The design of Crumbs bake shops is inspired by old-time neighborhood bakeries, creating a warm and friendly environment with wall-to-wall treats. Recently ranked the largest retailer of cupcakes nationwide and one of Inc. Magazine's 10 Breakout Companies of 2010, Crumbs currently has 50 locations, including 26 locations in the New York Metro area, six locations on the West Coast, five locations in Washington, D.C., one location in Virginia and five locations in Chicago, Illinois. The specialty of the house is cupcakes; however, the menu also includes an irresistible blend of comfort-oriented classics and elegant baked goods including cakes, pies, cookies, brownies and muffins. There are more than 75 varieties of cupcakes baked fresh daily using locally-sourced ingredients in each market with a new cupcake of the week debuting each Monday. Crumbs' beverage program features gourmet whole leaf teas, fair trade organic coffees, sparkling homemade sodas and hot chocolate made with real Ghirardelli chocolate. Crumbs common stock commenced trading on the NASDAQ on June 30, 2011, under the ticker symbol "CRMB." For more information about Crumbs please visit crumbs.com.

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SOURCE Crumbs Bake Shop