Crunch Announces Third Franchise Location in Rocklin, CA

Aug 17, 2010, 11:50 ET from Crunch

NEW YORK, Aug. 17 /PRNewswire/ -- Crunch announces it will swing open the doors to its third location in their line of franchise clubs in Rocklin, CA in October 2010. The newest Crunch outpost will be in the Blue Oaks Shopping Center at 6680 Lonetree Blvd. Located next to the Blue Oaks Cinema 16 movie theatre, Crunch looks to bring the brand's fitness meets entertainment and No Judgments philosophies to the Rocklin community.  

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The 17,000 square foot club will house all of the distinctive offerings that make Crunch unique - state-of-the-art fitness equipment, expert personal training, an online fitness and nutrition program, men's and women's locker rooms and free tanning, all for a lower membership rate varying from $9.95 - $19.95 per month. An expansive group fitness studio will offer a variety of Crunch's signature group fitness classes, including BodyWeb w/TRX, Belly, Butt & Thighs, Bosu Bootcamp and Yoga Body Sculpt.

"I am excited to bring the first club of its kind to the Sacramento area," said the new Crunch Rocklin owner. "Rocklin is the perfect place for Crunch because it's an active, health conscious community. Our clubs will provide a fun, friendly and clean environment, with brand new equipment and group exercise classes that will be affordable for everyone."

A pre-sale office is now open in the Blue Oaks Shopping Center at 6668 Lonetree Blvd, and a pre-sale website, is currently offering exclusive membership deals, including $0 enrollment, and give-a-ways prior to the club's grand opening. The new local owner, who has been in the fitness industry for over 25 years, has plans to open a second Crunch franchise in the area later this year.

Crunch has 21 flagship clubs located in New York, Miami, San Francisco and Los Angeles and the brand looks to continue expanding in new markets nationwide. For more information about Crunch franchising opportunities go to

Crunch is a health club chain that leads the industry in fusing fitness and entertainment. Since opening our doors in 1989, our mission has been to make working out a good time. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. With this much going on, Crunch is more than a gym.  It's a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together.  

Based in Northern California, the NEFC (New Evolution Fitness Company) team has a two-decade plus record of success delivering superior returns on investment in the acquisition, development, management and operation within the fitness industry both domestically and internationally.  Founded in 2008 by Mark Mastrov and Jim Rowley, the current team of NEFC professionals represents over a century of combined experience working in a broad sector of health, wellness and fitness investments and operations.