Crunch Fitness Announces its Newest Franchise Location Set to Open in Sacramento, CA

Oct 19, 2010, 11:34 ET from Crunch

NEW YORK, Oct. 19 /PRNewswire/ -- Crunch announces it will swing open the doors to its fifth franchise location in Sacramento, CA in January 2011. The new locale, at 1250 Howe Avenue, Sacramento, CA 95825 in the Sac Central Shopping Center, will house the brand's innovative programming and philosophy of fitness meets fun. Crunch joins brands like Old Navy, Marshalls, Ross and Chevy's to create a one stop shop for the Sacramento area.

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"I couldn't be happier to open a second Crunch location in the Sacramento area," said Crunch Howe owner, Mark Polli. "This fitness-friendly community finally gets the chance to enjoy this cool hip gym, with more affordable membership fees."

The 17,000 square foot club will feature brand spankin' new fitness equipment, including cardio, Selectorized, Star Trac, and Hammer Strength machines, along with Free Motion and free weights. Expert personal trainers, an online fitness and nutrition program and free tanning will also be available, with monthly memberships varying from $9.95 - $19.95 per month. Crunch's world-renowned classes will be offered in the expansive group fitness studio, including BodyWeb w/TRX, Yoga Body Sculpt and Zumba, just to name a few.

"Crunch franchise clubs have been greeted with great excitement and open arms all over the country," says Ben Midgley, president, Crunch Franchise. "We are thrilled to continue to grow the brand and Sacramento is the perfect market to do just that."

An enrollment center is now open at 2225 Hurley Way, Sacramento, CA 95825, and a pre-sale website, is currently offering exclusive membership deals, including $0 enrollment, and give-a-ways prior to the club's grand opening.

This is Polli's second Crunch location, the first, Crunch Rocklin opened October 14, 2010. Crunch currently has five franchise clubs, with over 50 others in the works around the globe. For more information about Crunch franchising opportunities go to

Crunch is a health club chain that leads the industry in fusing fitness and entertainment. Since opening our doors in 1989, our mission has been to make working out a good time. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. With this much going on, Crunch is more than a gym. It's a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together.

Based in Northern California, New Evolution Ventures (NeV) has a two decade plus record of success delivering superior returns on investment in the acquisition, development, management and operation within the fitness industry, both domestically and internationally. Founded in 2008 by Mark Mastrov and Jim Rowley, the current team of NeV professionals represent over a century of experience working in a broad sector of health, wellness, sports, entertainment and fitness and has operations and investments in over 20 countries around the world.