Crunch Fitness franchisee opens Crunch Newnan
Opening marks 16th location in the Atlanta metropolitan area
ATLANTA, Oct. 12, 2026 /PRNewswire/ -- Blue Ridge Fitness Holdings LLC, a subsidiary of Crunch Fitness franchise group CR Fitness Holdings, is proud to announce the upcoming grand opening of Crunch Newnan - its 16th location in the Atlanta metropolitan area. Set to open at 1098 Bullsboro Dr, Suite 15, Newnan, this completely brand-new, 38,000 square-foot state-of-the-art fitness center represents a $5 million investment in the community and will bring Crunch's latest 3.0 club experience to the greater Atlanta area. In addition to standard hours, once open, the club will be offering 24 hours of access, 5 days a week.
Crunch Newnan will feature Crunch Fitness's latest 3.0 club design, delivering top-quality cardio and strength training equipment alongside a variety of premium amenities. The club will include Olympic platforms, a Group Fitness Studio, Hot Studio, HIITZone functional training area, a Relax and Recover area with HydroMassage® and tanning, full-service locker rooms with saunas, and more, creating a dynamic, inclusive environment designed for all fitness levels.
The doors will officially open for workouts Thursday, October 15th at 5:00am with a soft opening, giving early members the first chance to explore the state-of-the-art facility. The grand opening celebration will take place on Saturday, October 17th from 10am-1pm featuring Group Fitness demos, Personal Training specials, food, prizes, promotions, local vendors, and a lively party atmosphere to showcase everything Crunch has to offer.
In addition, Crunch Newnan will host a "Sneak peek" celebration on Tuesday October 13th from 4:00 pm to 8:00 pm, with a ribbon cutting at 6:30pm, giving the community an exclusive first look inside the facility. Guests can tour the gym, meet the team, and take advantage of special founding member deals.
"We're proud to expand our Atlanta footprint with Crunch Newnan," said Tony Scrimale, CEO of CR Fitness Holdings. "Atlanta has a strong, active community, and we look forward to delivering a high-energy, welcoming gym where everyone feels supported in their fitness journey."
The new club opening is expected to create more than 70 local jobs across personal training, group fitness, sales, operations, member services, and club leadership.
For more information or to take advantage of the special Grand Opening rates of pay $1 and get your first month FREE, visit CrunchNewnan.com. Memberships start at $9.99/month!
About Blue Ridge Fitness Holdings, LLC
Blue Ridge Fitness Holdings, a subsidiary of CR Fitness Holdings, currently operates 23 Crunch gyms across Georgia, North Carolina and Tennessee and is on track to operate nearly 25 total by the end of 2026. Its parent company, CR Fitness Holdings, is a leading Crunch Fitness franchise group that currently serves over one million members.
SOURCE CR Fitness Holdings, LLC.
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