Crunch Fitness Launches Charity Check-In Campaign to Raise Funds for PACER's National Bullying Prevention Center

NEW YORK, Sept. 29, 2011 /PRNewswire/ -- Crunch Fitness announces that it's putting its No Judgments philosophy into action by partnering with PACER's National Bullying Prevention Center to help put an end to judgmental, discriminating and bullying behavior amongst kids and teens. Crunch will use the power of social media, specifically Facebook's check-in feature, to help raise both funds and awareness about this increasingly important issue.

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Throughout October, National Bullying Prevention Month, Crunch will donate $1 to PACER's National Bullying Prevention Center every time someone checks in on Facebook to any of their 34 gyms across the country, up to $25,000. Non-Crunch members can also show their support, as Crunch will be giving a 5-day guest pass to anyone who checks in. Each check-in will post in the user's news feed, alerting friends that they've checked in to Crunch and supported Crunch and PACER's bullying prevention efforts.

"As the originators of the No Judgments philosophy, we feel passionately that the differences amongst us should be celebrated, not discriminated," said Christina DeGuardi, Vice President of Marketing, Crunch. "We're thrilled to partner with PACER to support their tireless efforts to eliminate this harmful behavior, and use the influence and expansive reach of Facebook to spread our message."

Crunch has 34 locations across the United States, including New York, Los Angeles, San Francisco, Miami, Washington D.C., Portland, San Diego, Orange County, Wayne, NJ and Norwalk, CT. If you or someone you know lives in these cities, invite them to check out Crunch, check in on Facebook, and benefit PACER's National Bullying Prevention Center. For more information visit http://on.fb.me/pYaTpb.

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Headquartered in New York City, and co-owned by New Evolution Ventures (NeV) and private-equity firm Angelo Gordon, Crunch serves over 100,000 members with 34 gyms worldwide, including 11 franchise locations in Orange County, CA, Sacramento, CA, San Diego, CA, Portland, OR, Norwalk, CT, Wayne, NJ and Australia, and looks to rapidly expand across the U.S. and around the globe. Go to www.crunchfranchise.com for more information.

PACER's National Bullying Prevention Center provides creative and interactive resources that are designed to benefit all students, including students with disabilities. It offers educators, students, families, and individuals the tools they need to address bullying in schools, recreational programs, or community organizations. For more information, visit PACER.org/bullying or call 952-838-9000.

SOURCE Crunch