ROANOKE, Va., Feb. 15, 2018 /PRNewswire/ -- Crunch Franchise announced today the purchase and conversion of a two-floor, 32,000-square foot former Gold's Gym to a Crunch Fitness facility in Roanoke, Virginia. The facility – located at 3270 Electric Road SW – will remain open during the transition with plans to hold a grand opening Fall 2018.
Crunch's new gym location will feature $1.5MM in renovations, offering a new fitness experience complete with group fitness, small group training, a designated cardio and strength training area, HydroMassage® beds, private stretching area, and ample on-site parking.
Crunch Roanoke is owned by Tom Wallace and his family, who were previously owners of the now converted Gold's Gym. This is the first Crunch location for the Wallace family after 15 years as Gold's Gym franchisees. They also have plans to expand and open more Crunch locations in the future.
"After 15 years as franchisees with Gold's Gym, we felt it was time for a change to an organization that provided us – and our members – more bang for the buck," said owner Tom Wallace. "As the high value-low price leader, Crunch is in the best position to do that, and we're proud to partner with them."
Members looking for guidance or motivation at the gym can work with our expert trainers to drive results. Trainers develop personalized plans to help members meet their individual fitness goals through signature small group training, cutting-edge personal training and unique nutrition programs.
For more information about the conversion, visit https://www.crunch.com/locations/roanoke.
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves over 1,200,000 members with over 250 gyms worldwide in 24 states, Puerto Rico and 4 countries. Crunch is rapidly expanding across the U.S. and around the globe.