Crunch Franchise Expands in Denton, Texas with New Crunch 3.0 Gym

Crunch Rayzor Ranch will feature an innovative, modern design for an elevated gym-goer experience

DENTON, Texas, Nov. 2, 2026 /PRNewswire/ -- Crunch Fitness today announced the upcoming opening of Crunch Rayzor Ranch in Denton, Texas. The $12 million, 37,038-square-foot, two-story fitness facility, including a mezzanine, is a brand-new, ground-up build that will open its doors soon. Operated by Crunch Fitness franchisee Southwest Fitness Holdings LLC, a subsidiary of CR Fitness, Crunch Rayzor Ranch will be located at 3320 Heritage Trail in the Rayzor Ranch neighborhood of North Denton, centered around the intersection of Interstate 35 and State Highway 380, creating a new fitness offering for residents of Denton.

Crunch Rayzor Ranch will debut the new Crunch 3.0 design, combining modern aesthetics with enhanced functionality to deliver an upgraded fitness experience. Fusing fitness with entertainment to make serious exercise more fun, Crunch Rayzor Ranch will offer:

• Expanded strength and functional training areas
• Top-quality cardio and strength training equipment
• Power half-hour circuit training
• Personal training
• Olympic lifting platforms
• Group Fitness studio
• Hot Studio
• Ride cycling classes
• Advanced HIIT classes
• TRX®
• Functional HIITZone™ training area with indoor turf
• Stretching Zone with indoor turf
• Abs & Glutes area
• Relax & Recover®
• Full-service locker rooms with showers and a dry sauna

Southwest Fitness Holdings LLC currently operates 15 Crunch gyms in the Dallas-Fort Worth area, with five more coming soon in Arizona, and is on track to operate nearly 20 in Texas by the end of 2026. Its parent company, CR Fitness Holdings, is a leading Crunch Fitness franchisee that currently serves over one million members. The group, led by industry veterans Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, who collectively bring more than 150 years of experience in the fitness industry, is on track to operate 110 locations by the end of 2026 across Florida, Georgia, Texas, North Carolina, Arizona, and Tennessee. Backed by major investment firms North Castle Partners and Sixth Street, CR Fitness continues to expand across the U.S., reflecting Crunch's commitment to providing accessible fitness experiences that combine high-quality equipment, a fun atmosphere, and exceptional value.

"Expanding our Texas footprint in the city of Denton is an exciting milestone for our Southwest Franchise Division. We are committed to providing a premium fitness experience to the Dallas-Fort Worth community at an affordable price," said Tony Scrimale, CEO of CR Fitness Holdings.

Crunch Fitness was ranked #2 in the fitness category and #20 overall in the annual Entrepreneur Franchise 500®, up from #32 last year, earning recognition in the world's most comprehensive franchise ranking. Crunch was also recognized on the annual Inc. 5000 list of America's fastest-growing companies. The brand continues to expand nationwide and push the bar with innovative offerings for its members.

Presale is now active. Prospective members can visit www.CrunchRayzorRanch.com to reserve future memberships at discounted rates starting at $9.99 per month, with $0 enrollment fees and additional savings on select membership options. The first 500 founding members will receive a free t-shirt, exclusive discounts on small group and personal training, and more.

This new club opening will bring over 70 career opportunities to Denton across Personal Training, Group Fitness, Sales, Operations, and more. Interested applicants can learn more on the website.

About Crunch:

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves 4 million members with over 585 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Mexico, New Zealand, Puerto Rico, and India. Crunch is rapidly expanding across the U.S. and around the globe.

SOURCE Crunch Fitness