Crunchmaster® Sponsors Holiday Dips & Dishes Recipe Contest

LOVES PARK, Ill., Dec. 16, 2010 /PRNewswire/ -- Crunchmaster®, the leading brand of certified gluten free crackers in the U.S., is teaming with the National Foundation for Celiac Awareness (NFCA) in sponsoring its Holiday Dips & Dishes recipe contest. One Grand Prize winner will be awarded $500 in cash for submitting an original recipe for a gluten free holiday dip or dish that uses Crunchmaster crackers as a component or complement.

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The Grand Prize winning recipe—to be judged on creativity, ease of preparation, and flavor—will be featured on the Crunchmaster and NFCA websites, www.crunchmaster.com and www.CeliacCentral.org. In addition, four First Place winners will receive $50 in Crunchmaster products. Plus, everyone who submits an original recipe will receive a coupon for a free 4.5 oz. bag of Crunchmaster crackers.

"We are constantly hearing from our customers about new and tasty ways that they are enjoying Crunchmaster products, at the holidays and all year round," said Jim Garsow, Director of Marketing for the Crunchmaster brand. "The Holiday Dips & Dishes contest is a chance for them to be rewarded for their creativity. We look forward to sharing the winning recipe with consumers nationwide who enjoy our nutritious and versatile crackers."

Complete official contest rules and an electronic recipe submission form are available at www.CeliacCentral.org. All recipes must be received before midnight January 1, 2011.

To make this recipe contest accessible to a wider audience, Crunchmaster is also proud to announce that its Original Flavor Multi-Grain Crisps are now available in 4.5 oz. boxes at Wal-Mart Supercenter stores nationwide(retail price: $2.48). These oven-baked, 100% whole grain crisps are made with a blend of California brown rice and four seeds: sesame, quinoa, flax and amaranth.

"We're delighted that consumers will have another option to enjoy our Crunchmaster crackers at a reasonable price by purchasing them at their local Wal-Mart Supercenters," Garsow said. "Like all of our Crunchmaster crackers, these crisps are oven baked, certified gluten free, all natural and cholesterol free, making them an excellent heart-healthy, low-fat snack option, particularly for the growing segment of the population living a gluten free lifestyle."

For more Crunchmaster news and offers, visit www.crunchmaster.com or follow them on Facebook.

About Crunchmaster and TH Foods, Inc.

Crunchmaster® is a registered trademark of TH Foods, Inc. Headquartered in Loves Park, Ill., TH Foods, Inc. is a leading manufacturer in the natural snack food industry. Formerly known as Sesmark Foods, the company was founded in 1984, and joined with Mitsubishi International Corporation and Kameda Seika (the leading producer of rice crackers in Japan) as a joint venture. TH Foods strives to bring innovative, authentic "Better for You" balanced nutrition, rice-based crackers and snacks to North America. For more information, visit www.crunchmaster.com.

SOURCE Crunchmaster