Crunchmaster® to Debut New 7 Ancient Grains Product Line at Expo West 2011

Company will also unveil two new Multi-Grain Cracker flavors at event

Mar 10, 2011, 12:06 ET from Crunchmaster

LOVES PARK, Ill., March 10, 2011 /PRNewswire/ -- Crunchmaster®, the fastest growing brand of certified gluten free crackers in the U.S., will debut its new 7 Ancient Grains product line at this year's Natural Products Expo West trade show in Anaheim, Calif. tomorrow. In addition, the brand will also be showcasing its two newest flavors to its Multi-Grain Cracker line: White Cheddar and Roasted Vegetable.

Billed as "all the good stuff, in one delicious cracker," the 7 Ancient Grains product line will include two varieties: Hint of Sea Salt and Cracked Pepper & Herb. Crunchmaster 7 Ancient Grains crackers are made using 100% whole grains and are certified gluten free, making them an ideal snack option for consumers who need to avoid gluten or simply want a nutritious, all natural, low fat alternative to traditional processed wheat crackers.

"Our 7 Ancient Grains line celebrates the rich history and flavors of the Mediterranean region," explained Jim Garsow, Director of Marketing for the Crunchmaster brand. "Our R&D team selected grains and seeds like rice, sorghum, flax, millet and sesame for these products which have been staples in this region for centuries."  

Garsow also shared that Crunchmaster will be debuting the two latest additions to the brand's popular Multi-Grain Cracker line – White Cheddar and Roasted Vegetable – at Expo West. With the addition of these two new flavors, the Multi-Grain Cracker line will expand to seven unique flavors, providing consumers with more variety and taste options.

"The gluten free cracker category continues to enjoy tremendous growth, so now was the perfect time to add more variety to our Multi-Grain Cracker family of products," said Garsow. "Both of these new flavors tested extremely well in blind taste tests and we expect they'll be well received by consumers."

All Crunchmaster products are manufactured in the U.S. by TH Foods, Inc. Visitors to the Expo West show can sample these great new products at booth #2672. To learn more about Crunchmaster, visit or

About Crunchmaster and TH Foods, Inc.

Crunchmaster® is a registered trademark of TH Foods, Inc. Headquartered in Loves Park, Ill., TH Foods, Inc. is a leading manufacturer in the natural snack food industry. Formerly known as Sesmark Foods, the company was founded in 1984, and joined with Mitsubishi International Corporation and Kameda Seika (the leading producer of rice crackers in Japan) as a joint venture. TH Foods strives to bring innovative, authentic "Better for You" balanced nutrition, rice-based crackers and snacks to North America. For more information, visit

SOURCE Crunchmaster