Crystal Geyser Water Company Launches Tejava® Tea Pods in Collaboration with Intelligent Blends
SAN FRANCISCO, July 12, 2017 /PRNewswire/ -- Crystal Geyser Water Company, in a new partnership with Intelligent Blends, announces that the award-winning Tejava iced tea is now available in single serve pods. Tejava is a 100% all-natural, unsweetened black tea, made entirely from handpicked tea leaves from the island of Java, Indonesia. Intelligent Blends is a manufacturer of single serve pods, committed to creating premium beverages in this rapidly growing market. In 2016, over 30% of U.S. households reported owning a single serve brewer. This new partnership will allow Tejava to enter this expanding market and provide consumers with a new convenient way to enjoy Tejava tea hot or cold.
"Tejava fans love our tea because its bold, smooth taste is unlike anything else on the market. We know they expect only the highest quality when it comes to Tejava, and the new tea pods will not disappoint," said Judy Yee, Executive Vice President of Marketing and Innovation for Crystal Geyser. "Not only are we giving people another convenient way to enjoy their tea, our partnership with Intelligent Blends allows us to provide it in an eco-friendly pod. The contents and the packaging are all recyclable. For our initial launch, we will be releasing Tejava's original black tea with the plan of adding more blends in the future."
"It's a great relationship in a great market," says Owner and President of Intelligent Blends, Michael Ishayik. "Over the past four years, the single serve beverage market has only seen growth. The largest opportunities now lie in specialty drinks such as Tejava's new and innovative tea line."
Once again, the Tejava brand has shown its commitment to high quality by continuing to push innovation and product development. Roast Master of Intelligent Blends Jeff McIntosh added, "Working with the people at Tejava, collaborating on these new tea blends has been nothing short of an incredible process. I'm personally very excited to see how the tea community reacts to this new easy use method."
The Tejava tea pods are available online at Amazon.com and will be available through other retailers by the end of 2017. Tejava will continue to be sold in the popular 12-ounce and 1-Liter glass containers and PET plastic bottles. For more information, please visit: www.tejava.com
About Crystal Geyser Water Company:
Crystal Geyser® Water Company was founded in California in 1977 with a mission to provide the best natural sparkling water in the world. The company's name was chosen to represent the purity and clarity of the water, and its highest priority has been to preserve and maintain the water's refreshing, natural character. In its forty years of business, the company has produced only all-natural, healthy beverages such as Crystal Geyser Sparkling Water and Tejava Unsweetened Iced Tea. Tejava is proud to be verified by the Non-GMO Project, and sources its tea exclusively from Rainforest Alliance Certified™ farms. Crystal Geyser remains committed to employing sustainable business practices. For more information, visit: www.crystalgeyser.com and www.tejava.com.
About Intelligent Blends:
Intelligent Blends is a Company dedicated to the pursuit of making single serve cups available to brands & suppliers of all sizes. Intelligent Blends operates a dedicated 50,000 square foot state-of-the-art facility in Southern California and our veteran management team has a combined average tenure of 25 years in manufacturing and co-packing experience. Our advanced, state-of-the art single-serve conversion equipment was custom designed for the launch of Intelligent Blends – from Stainless Steel Nitrogen flushed totes, to grinders and packaging lines, down to the Agtron for testing – our equipment is top of the line. Serving one of the fastest growing markets in retail, Intelligent Blends has a current capacity of over 200 million single serve cups per year. Visit www.intelligentblends.com
SOURCE Crystal Geyser Water Company
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