Crystal Light® Helps Fans Stay Watered while Rocking Out at Lilith

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Jul 01, 2010, 08:00 ET

As a Title Sponsor of the Touring Music Festival, Crystal Light Helps Women Drink the Water They Need at All U.S. Tour Stops this Summer

TARRYTOWN, N.Y., July 1 /PRNewswire/ -- This summer, Crystal Light is making a splash as a title sponsor of the highly anticipated 2010 Lilith Tour. The festival celebrating women in music is beginning its U.S. tour stops tomorrow in Portland, Ore. To help thirsty concert-goers get the water they need, Crystal Light will be at all U.S. tour stops sharing new, refreshing Crystal Light Pure Fitness.

"Staying hydrated is important when heading to outdoor festivals like Lilith," said Mary Garris, Senior Associate Brand Manager, Crystal Light, Kraft Foods. "Crystal Light is all about water – and the great flavor of Crystal Light drink mix helps women enjoy drinking the water they need. We are excited to be a part of Lilith as a title sponsor and to share Crystal Light with concert-goers all summer long."

At all U.S. tour stops, Crystal Light will be in Lilith Village bringing fans a "Refreshing Oasis" where they can get out of the sun to relax and rejuvenate with cooling mist and massage chairs. Once there, they can also enjoy free samples of refreshing Crystal Light Pure Fitness, the first nationally available low-calorie fitness drink mix with no artificial sweeteners, flavors or preservatives.(1)

"Lilith celebrates women in music and Crystal Light helps women get the water they need so we are thrilled to have them onboard as a title sponsor," said Terry McBride, Nettwerk Music Group CEO and Lilith co-founder. "I encourage fans to visit the Crystal Light 'Refreshing Oasis' as they make their way through Lilith Village."

Crystal Light Brings Lilith Fun to Everyone

In addition to offering a refreshing onsite experience to help concert-goers stay hydrated as they enjoy the show, Crystal Light is hosting pre-concert tailgating events in select cities where women can enjoy plenty of refreshing Crystal Light, music, fun and prizes, and stock up on summer essentials for a day at Lilith or whatever they have planned.

For more information on the Crystal Light tailgating events, connect with Crystal Light on Facebook at www.Facebook.com/CrystalLight and follow @CrystalLight on Twitter (www.Twitter.com/CrystalLight).

Hydrate Deliciously with Crystal Light Pure Fitness

Crystal Light Pure Fitness is the first nationally available low-calorie fitness drink mix with no artificial sweeteners, flavors or preservatives.(1) With only 15 calories per serving, it's sweetened with evaporated cane juice and Truvia^TM, an all-natural, calorie-free sweetener derived from the stevia plant, and is colored with natural ingredients. It contains electrolytes to aid hydration during light physical activity,(2) making it a great summer concert partner. Each packet will transform a 16.9-ounce bottle or cup of water into a light, refreshing beverage in any one of three flavors – Lemon Lime, Strawberry Kiwi or Grape.

To learn more about how Crystal Light is making a splash at Lilith, updates from the road and how Crystal Light helps women drink the water they need, connect with Crystal Light on Facebook at www.Facebook.com/CrystalLight and follow @CrystalLight on Twitter (www.Twitter.com/CrystalLight). For a list of all Lilith tour stops, visit www.LilithFair.com.

About Crystal Light

With most flavors containing as few as five calories per serving, Crystal Light drink mix offers naturally and artificially sweetened, great-tasting beverage options, which provide the benefits of hydration. Crystal Light is available in 30 refreshing flavors and comes in a variety of convenient forms, including both single- and multi-serve packets. Crystal Light could be an excellent beverage option for people living with diabetes, because many flavors contain three grams or less of carbohydrates per serving and are considered a FREE exchange. For more information about Crystal Light, connect with us on Facebook (www.Facebook.com/CrystalLight), follow us on Twitter @CrystalLight (www.Twitter.com/CrystalLight) or visit www.CrystalLight.com.

About Lilith

The original Lilith Fair ran from 1997-1999. With over 1.5 million fans in attendance and more than $10 million raised for national and local women's charities, it was one of the highest grossing touring festivals in the world. Founded by Grammy-award winning artist Sarah McLachlan, along with Dan Fraser, Marty Diamond and Terry McBride, Lilith Fair was a celebration of women in music, led by McLachlan and featuring artists like Sheryl Crow, Christina Aguilera, Erykah Badu, The Dixie Chicks, The Pretenders, Nelly Furtado, Queen Latifah, Indigo Girls, and Tegan and Sara. Nearly 11 years later, Lilith 2010 continues the tradition of celebrating women in music, breaking down boundaries by uniting iconic and up-and-coming female artists across all genres into one musical community of support and celebration. The 11-artist line-up per city will constantly rotate among more than 80 confirmed acts, including Mary J. Blige, Kelly Clarkson, Sheryl Crow, Erykah Badu, Emmylou Harris, Tegan & Sara, Loretta Lynn, Metric, Court Yard Hounds, Gossip and more. The philanthropic spirit of the original Lilith Fair remains intact, with $2 from every ticket sold going to charity: $1 to a local women's charity in each tour market, $1 to the Lilith i4c Campaign, a for-profit venture that will help fund Lilith's future non-profit initiatives. www.lilithfair.com.

About Kraft Foods

With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion - Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.