CSTS Officially Launches Global Entertainment Brand PremierX™ with Successful Debut at New York's Pier 17

Fans gathered on The Rooftop at Pier 17 for PremierX™: AFTER DARK, creating an unforgettable atmosphere overlooking the Brooklyn Bridge and Manhattan skyline.

NEW YORK, Nov. 11, 2026 /PRNewswire/ -- CSTS Enterprises ("CSTS"), a New York-based sports, entertainment, integrated media and travel technology group, today announced the successful conclusion of PremierX™: AFTER DARK, the inaugural flagship event of its newly launched premium entertainment brand PremierX™, held on The Rooftop at Pier 17 in New York City on October 30, 2026.

Set against the iconic Manhattan skyline, AFTER DARK delivered an unforgettable Halloween weekend celebration for fans on The Rooftop at Pier 17. The venue's open-air waterfront provided a fitting backdrop for the debut of the global entertainment brand built around premium, culturally relevant experiences.  

Headlined by Swae Lee, Lil Xan, Armani White, DJ Soda and Nate Wyatt, the event featured an international lineup spanning music, culture and entertainment. The positive response from fans, artists and partners positioned PremierX™ as an emerging global entertainment brand, highlighting the growing demand for a new generation of premium live experiences that seamlessly blend music, culture and lifestyle.

"The success of AFTER DARK marks a defining milestone for CSTS and reinforces our position as a leading experience company," said Abel Zhao, Group CEO and Executive Director of CSTS Enterprises. "It marks the official arrival of PremierX™ on the global stage and validates our vision of building iconic experiences that resonate across cultures and borders. This milestone is just the beginning as we continue to shape the future of live entertainment worldwide through PremierX™."

"AFTER DARK was designed to introduce audiences to the spirit of PremierX™ — bold, immersive and culturally connected," said Jason Liu, Regional Director of CSTS USA. "The response from attendees, artists and partners demonstrates the growing demand for premium live experiences that bring together music, culture, lifestyle and global audiences under the CSTS platform."

With its panoramic skyline views and distinctive waterfront setting, The Rooftop at Pier 17 has become a premier destination for concerts, cultural experiences, brand activations and special events.

"The Rooftop at Pier 17 is designed to bring people together through music, culture and unforgettable live experiences," said Tyler Jones, Senior Vice President of Operations at Seaport Entertainment Group, which operates the venue. "Its one-of-a-kind setting made it a natural home for PremierX™: AFTER DARK, reflecting the kind of dynamic, globally minded events that make The Rooftop such a special destination."

As CSTS continues to expand its portfolio at the intersection of entertainment, sports and travel, the successful launch of PremierX™ represents a significant milestone in the Group's evolution as a creator of world-class entertainment IPs and destination experiences. Building on the momentum of New York, PremierX™ will continue its international expansion with future events, partnerships and cultural experiences planned across North America, Asia and Europe.

About CSTS Enterprises

CSTS Enterprises is an integrated media, entertainment, sports, and travel technology group. Headquartered in New York City, the company develops and partners with intellectual properties and brands to deliver compelling experiences that connect with audiences across the world. In addition to its own initiatives, including Generation C^TM and PremierX™, it collaborates with international IPs including FIFA World Cup, UEFA European Championship, and Formula 1.

CSTS integrates experiential marketing, travel, data, and technology to deliver seamless end-to-end audience experiences. The company engages consumers across physical events and digital channels, executing at scale worldwide, turning complex activations into coordinated, measurable outcomes.

About The Rooftop at Pier 17®

The Rooftop at Pier 17 is New York City's most scenic concert venue, pairing world-class entertainment with the Lower Manhattan skyline and Brooklyn Bridge as its iconic backdrop. The Rooftop's annual Seaport Concert Series launched in summer 2018, and is going on its eighth year of bringing live music to one of New York City's most vibrant neighborhoods. Operated by Seaport Entertainment Group, the 1.5-acre rooftop also serves as a unique event space and community amenity accommodating a wide array of cultural, culinary, and other entertainment experiences. 

SOURCE CSTS Enterprises