SHANGHAI, Dec. 14, 2017 /PRNewswire/ -- Ctrip, China's largest online travel agent and the second largest in the world today announced a new partnership with Tennis Australia, the governing body for tennis in Australia. This allows Chinese fans to purchase Australian Open tickets directly through Ctrip's online platform.
Inbound tourism from China has been on the rise and with the recent outstanding performances of homegrown star players, the Australian Open has become an increasingly prominent "event destination" for Chinese tourists. During the past year, a total of 1.3 million Chinese visited Australia, according to Tourism Australia with 25% of those visit during the first two months of the year and 36% citing sports as one of the reasons for their trip.
Ctrip currently offers more than over 1,000 itineraries to Australia. As a one-stop travel shop for users, Ctrip is focused on making Australia travel an easy and unique experience whether it is through arranging personalized tour guides, offering specialized tours and events or replacing traditional tickets with convenient QR Codes. Ctrip's 2017 Group Tours and DIY Data shows that 80% of Chinese travelers to Australia selected Ctrip's 4 to 5 diamond travel packages.
Developing the overseas travel market is an important step in Ctrip's internationalization strategy. In addition to partnership agreements with Tourism Western Australia, Tourism Australia and Tourism Victoria, Ctrip's first time collaboration with Tennis Australia will accelerate the company's pace of development in the overseas market helping to make international travel a more enjoyable and accessible experience.
The CEO of Tennis Australia and Australian Open Tournament Director, Mr Craig Tiley said, "Our cooperation with Ctrip will make it easier for Chinese fans to attend the Australian Open. We are excited by the growing interest among Chinese fans in the Australian Open and we look forward to working with Ctrip for the long term to create a truly premium experience for attendees."
Ctrip's CEO of Overseas Thing To Do (TTD) Department Yu Xiaojiang said, "With 300 million users, Ctrip is committed to developing new travel products to meet the growing demands of Chinese travelers. Tennis Australia and Ctrip are a perfect fit, as our in-depth cooperation will allow Chinese tennis fans to enjoy an easier booking experience with zero language difficulties. Ordering and payment are quick and convenient and users will enjoy the best selection of Australian Open events."
About Ctrip.com International, Ltd.
Ctrip.com International, Ltd. is a leading travel service provider of accommodation reservation, transportation ticketing, packaged tours and corporate travel management in China. It is the largest online consolidator of accommodations and transportation tickets in China in terms of transaction volume. Ctrip enables business and leisure travelers to make informed and cost-effective bookings by aggregating comprehensive travel related information and offering its services through an advanced transaction and service platform consisting of its mobile apps, Internet websites and centralized, toll-free, 24-hour customer service center. Ctrip also helps customers book vacation packages and guided tours. In addition, through its corporate travel management services, Ctrip helps corporate clients effectively manage their travel requirements. Since its inception in 1999, Ctrip has experienced substantial growth and become one of the best-known travel brands in China.
For further information, please contact:
Ctrip.com International, ltd.
Tel: (+86) 21 3406 4880 ext 196455
SOURCE Ctrip.com International, Ltd.