CUE THE CONFETTI! TACO BELL® AND MILK BAR® LAUNCH NEW BIRTHDAY CAKE CHURROS NATIONWIDE

Starting today, fans can indulge in Taco Bell's latest creative fusion that combines a beloved Mexican favorite treat with Milk Bar's nostalgic birthday cake flavor

 TLDR: 

• Taco Bell and Milk Bar team up to bring big birthday energy to everyday celebrations — introducing Milk Bar Birthday Cake Churros, a sweet twist on the beloved Mexican classic.
• Available now for a limited time, this little treat is a party in every bite, featuring birthday cake frosting inside two warm and crispy, classic churros made in collaboration with Milk Bar, all topped with festive confetti sprinkles for just $2.99.*
• All Milk Bar Birthday Cake Churros assets can be found here.

IRVINE, Calif., Feb. 20, 2025 /PRNewswire/ -- Taco Bell and Milk Bar, a New York-based dessert company, have reunited to launch the new Milk Bar Birthday Cake Churros, the ultimate little treat packed with big birthday energy. Combining Milk Bar's iconic birthday cake flavor with a Taco Bell twist, the Milk Bar Birthday Cake Churros capture that special birthday magic in every bite, giving fans a reason to celebrate no matter what the occasion. Starting today, fans nationwide can taste the latest elevated dessert from the two innovative brands for only $2.99* for two churros or $1.99* for one while supplies last.

A Sweet Twist on Tradition

The perfect little treat for any occasion, Milk Bar Birthday Cake Churros are served in either a one-count or a bundle of two warm, crispy churros filled with birthday cake frosting and topped with bright pink confetti sprinkles. Inspired by the fun Mexican dessert, Taco Bell captures the timeless light, fluffy form of the churro presented in a unique and festive new way.

"We love partnerships that play with form and flavor, which is exactly what we've done with this extra-celebratory take on the churro," shared Taco Bell Global Chief Food Innovation Officer, Liz Matthews. "A visit to Taco Bell isn't complete without savoring the sweets, and this special little treat captures the sweet, nostalgic birthday cake flavors and festive feeling with every bite, making every occasion feel like your special day."

Pushing the Boundaries of Culinary Creativity

Taco Bell and Milk Bar's first innovative team-up in 2022 brought fans the Strawberry Bell Truffle, a bite-sized summertime hit blending Milk Bar's award-winning cake truffles with tiny pieces of Taco Bell's Crunchy Taco Shell. The one-of-a-kind dessert quickly became a delightful hit, blending the best of both worlds for fans.

"For over 16 years, Milk Bar has been a part of so many people's birthdays and special moments, so we were beyond excited when our friends at Taco Bell asked us if we were game to collab on another dessert to turn everyday moments into celebrations," said Christina Tosi, Chef and Founder of Milk Bar. "This treat has all the iconic birthday cake spirit (and flavor), deliciously and uniquely delivered in crispy churro form, and we can't wait for you to try it!"

Now, launching only a day ahead of Taco Bell's birthday, the culinary teams have pushed the boundaries for familiar-yet-unexpected-yet sweet innovations yet again with the Milk Bar Birthday Cake Churros. The latest sweet treat mash-up from Milk Bar and Taco Bell has re-imagined the warm and crispy churro with a sprinkle of surprise for a celebratory treat to pair perfectly with any Taco Bell favorites.

Even More to Celebrate

Milk Bar has it's own mouthwatering limited edition little treat coming inspired by this collaboration with Taco Bell! Milk Bar is introducing the Churro Birthday Cake Truffles, an irresistible remix of their Cake Truffles now featuring a churro cake center, rolled in churro birthday sand and filled with birthday frosting. To celebrate, Milk Bar is giving away a limited number of their Churro Birthday Cake Truffles for FREE on Thursday, February 20th starting at 10 AM EST at their NYC flagship location (1196 Broadway, New York, NY 10001) while supplies last on a first come first served basis**. Whether fans are enjoying the Milk Bar Birthday Cake Churros at Taco Bell or checking out the Churro Birthday Cake Truffles at the Milk Bar flagship in NYC, there's always a reason to get a little treat.

About Taco Bell Corp.
For more than 62 years, Taco Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of Fast Company's World's Most Innovative Companies, one of TIME's Most Influential Companies, and Nation's Restaurant News' Brand Icon. For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/news, or check out www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, X, Instagram, Facebook and by subscribing to our YouTube channel.

About Milk Bar
Milk Bar is a sweet shop that's been turning familiar treats upside down since 2008. Founded by James Beard Award-winning pastry chef Christina Tosi, Milk Bar first opened its doors in NYC's East Village and has developed a loyal fanbase in the fifteen years since. Named one of the most innovative companies in the world by Fast Company in 2022, Milk Bar is currently available across 12 bakery locations in NYC, LA, Washington DC, Las Vegas, Seattle and Chicago ships treats nationwide through an eCommerce care package platform, and most recently launched a line of grocery products, available nationwide in major retailers. Milk Bar is also available on demand in various cities across the country in partnership with delivery providers such as DoorDash. For more information, visit milkbarstore.com.

*At participating locations for a limited time only, while supplies last. Contact restaurant for prices, hours and participation, which vary. Taxes extra. Prices higher with delivery.

**No purchase necessary, limit one (1) per customer while supplies last. Sponsor: Milk Bar.

Jacqueline Cisneros – Taco Bell Corp.
[email protected] 

Elizabeth Burmeister – Edelman
[email protected] 

SOURCE Taco Bell Corp.