Culligan Declares May "Drinking Water Month"

CHICAGO, May 1, 2012 /PRNewswire/-- Culligan International, a world leader in water treatment, has declared May "Drinking Water Month." This is the fourth year Culligan has sponsored the month-long initiative, which compliments other government and association-sponsored events like the American Water Works Association's Drinking Water Week, May 6–12.

"Drinking water helps us maintain energy, improve concentration, moderate body temperature and even ward off the common cold. The benefits of drinking water even show up in your skin. A healthy lifestyle is a water-drinking lifestyle," said Curt Hilliard, Culligan's Senior Vice President of Marketing. "Raising awareness about the importance and role water plays in our lives is what Drinking Water Month is about."

Many health organizations, including the Mayo Clinic, suggest drinking a minimum of eight 8-ounce glasses of water a day to stay hydrated. However, a recent study, "A Clear Perspective of Americans and Their Drinking Water," by Probe Research Inc., found that, on average, Americans are drinking only 5.5 glasses of water each day. Additionally, 72 percent of respondents admit they should drink more water.

Probe Research also found that survey respondents drink the most water at home. About 39 percent said they drink water straight from the tap, while 38 percent say they drink filtered or treated water. While the water supply in the U.S. and North America is one of the safest in the world, naturally occurring contaminants in well water or additives in municipally treated water can make drinking plain tap water unappealing or even unpleasant. 

"Many people don't realize that filtered water reduces all types of contaminants, including those which occur naturally. Filtered water's taste and appearance, and thereby the flavor of food and drinks prepared with that water, are enhanced," noted Hilliard. "For over 75 years, Culligan's filtered water solutions have been helping people make their local water the best it can be."

As part of the May "Drinking Water Month" initiative, participating Culligan dealers nationwide are offering a free in-home water analysis which can identify water characteristics, problems and common contaminants. 

Also in May, participating Culligan dealers are featuring a special on Culligan Drinking Water Systems including the Culligan Aqua-Cleer® Advanced Drinking Water Filtration System. Aqua-Cleer is Culligan's most advanced water filtration system for the home. It applies five stages of water filtration and is completely customizable to meet a consumer's specific water filtration needs. The five stages of Culligan's water filtration include:

1. A sediment filtration to screen out large particles like sand and dirt
2. Carbon filters to improve water's taste and odor
3. Reverse osmosis filters to reduce dissolved substances
4. Customizable filtration to specific water needs, including filters for specific drinking water problems such as arsenic, chromium, perchlorates, or volatile organic compounds (VOCs)
5. A final "taste" filter to ensure that your drinking water tastes clean and fresh

"Culligan dealers are trusted, local water experts. We want to ensure that people are knowledgeable about the water in their homes and have access to the best quality possible for their family," Hilliard concluded.

About Culligan International:
Founded in 1936 by Emmett Culligan, Culligan International is a world leader in delivering water solutions that will improve the lives of their customers. The company offers the most technologically advanced, state-of-the-art water filtration products, including water softeners, drinking water systems, whole-house systems and solutions for business. Culligan's network of franchise dealers is the largest in the world, with over 800 dealers in 90 countries. Many Culligan dealers have valuable equity in their communities as multigenerational family owners of their franchises. For more information visit: www.culligan.com. 

Contacts:
Ted Fay
Director, eMarketing                      Katie Whitmore               
Culligan International                     CBD Marketing
[email protected]                    [email protected]
(O) 847-430-1452                          (O) 312-661-1050
(M) 847-644-0993                          (M) 773-677-8940

SOURCE Culligan International