Cunard Backed by Price Promise

LONDON, January 9, 2013 /PRNewswire/ --

Cunard Line have announced a new scheme that's set to reward the early bird booker in more ways than one. For any customers who have been frustrated by last minute price drops on holidays they booked in advance, Cunard's Price Promise scheme is perfect.

Alongside their sailing partners P&O Cruises, Cunard Line has promised that passengers who book early will be reimbursed the price difference if the cost of their holiday drops at a later date. The price gap will be made up with a range of excellent advantages, including onboard spending credit, free upgrades, free parking and terminal transfers.

The new scheme is bound to be popular in today's tough financial climate where travellers are becoming more and more demanding when it comes to securing the best price available. The Price Promise allows customers to get increased value for money when they book their dream cruise holiday, wherever they are heading.

Early or late?

For too long, customers have been faced with the frustrating choice between early booking for great variety and late booking for competitive prices. Thanks to the Price Promise scheme, customers can now access the best of both worlds knowing their price remains competitive right up until the date they sail.

Coming into effect for 2013 departures, the Price Promise is perfectly timed for discerning customers to make the most of the outstanding range of Cruises now available.

New deals, new customers

The travel experts are anticipating that 2013 will be a year of attracting new customers to the sailing experience, particularly families, and Cunard Line's Price Promise is set to make the booking experience even simpler.

In terms of popularity for cruises, 2013 is set to be a bumper year for sailing holidays, with customers anticipated to have spent an average of £600pp during summer 2012. Travel experts are putting the success down to the fact that cruise holidays are now more flexible than ever before. From Cruise and Stay breaks and winter sun escapes to Fly Cruises, passengers have a new found freedom to mix and match their holiday components to create the perfect getaway.

Some of the most popular ports of call for cruise getaways include destinations like the Catalan capital of Barcelona, the iconic Italian city of Venice, and the city that never sleeps; New York.

SOURCE Thomas Cook Cruise