Curio Wellness Unveils Refreshed Brand Identity and Tagline: "Made for Well Beings"

TIMONIUM, Md., June 10, 2025 /PRNewswire/ -- Curio Wellness, a cGMP-certified, vertically integrated cannabis company and market-leading innovator of health and wellness products, today announced a comprehensive brand refresh that reflects its unshakable dedication to helping individuals be their best selves through cannabis-based wellness. Central to this evolution is the new tagline: "Made for Well Beings."

The refreshed brand identity introduces a modernized visual palette, updated product names, and fully redesigned packaging, all crafted to enhance clarity, accessibility, and appeal for Curio's diverse consumer base. The rebrand reinforces Curio Wellness' founding mission: to empower people to feel their best through cannabis products of the highest quality and intention.

Curio's product portfolio has been thoughtfully updated to maximize efficacy, quality, and consumer experience — offering superior flavors, a wide variety of potencies and cannabinoid ratios and an expanded range of dosage forms. This refresh serves certified medical cannabis patients and adults over 21 who prioritize their well-being, lifestyle enhancement, and daily performance.

"The phrase 'Made for Well Beings' captures the heart of what we do at Curio," said Wendy Bronfein, Chief Brand Officer at Curio Wellness. "We've always believed that cannabis can be a tool for intentional living — whether that means restoring balance, relieving stress, or supporting better sleep. Our updated branding reflects a more vibrant, approachable expression of our values, while staying true to our roots in science, safety, and quality."

While the look and feel of the brand may be new, what remains unchanged is Curio's unwavering focus on science-driven, precisely formulated cannabis products that support a healthier, more vibrant life. 

The guiding principle, your wellbeing is our reason for being, encapsulates everything Curio does—from seed to customer—and aligns seamlessly with the company's mission rooted in family values, service, innovation, and inspirational leadership. Curio's vision is to connect people with the power of wellbeing through science-backed cannabis solutions, empowering them to live with intention, vitality, and balance.

About Curio Wellness

Curio Wellness is a cGMP-certified, vertically integrated cannabis company dedicated to developing, producing, and distributing innovative health and wellness products. Through science, integrity, and wellness-centered design, Curio empowers patients and adult-use consumers with trusted products that fit into a lifestyle of intention and care. For more information on Curio Wellness products, partnerships, and manufacturing efforts, please visit https://curiowellness.com/ 

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SOURCE Curio Wellness