Curly Girl Collective's Groundbreaking 2nd Annual CURLFEST Draws Large Crowd for Natural Beauty Celebration
NEW YORK, Sept. 1, 2015 /PRNewswire/ -- Curly Girl Collective (CGC) hosted its second annual CURLFEST, which has become the largest natural beauty festival in the tri-state area. The festival was held in Prospect Park, Brooklyn this past Saturday from 1 p.m. – 6 p.m, with a goal of creating a unique experience that empowers women and celebrates their natural beauty. This 1-day celebration drew hundreds of women and men to Brooklyn, and the #CURLFEST hashtag was trending on Instagram in the #2 spot nationally by the end of the day.
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The event was sponsored by many of the industry's largest names in beauty, including SheaMoisture, Carol's Daughter, Kinky-Curly, Dark & Lovely, Eden BodyWorks, Curls, Tropic Isle Living, Cantu and Denman, providing everything from live styling demonstrations and portraits, to product giveaways and gift bags prepared by Rose Marketing Alliance. The official media partners were Uptown Magazine and Hype Hair.
Guests were treated to an outdoor dance party led with music by Tiff McFierce, enjoyed food from Jolly Fat Pig, Brooklyn Popcorn, Gorilla Cheese NYC, and Andy's Ice food trucks, and beverages by Vita Coco.
CURLFEST is an opportunity to unite the many supporters of the natural hair community, to promote self love, and combat societal views that lead to self-hate and low self esteem. To spread this message of empowerment, the event featured a team of bloggers and influencers who hosted Picnic Chats on various topics like "Raising Children Who Love Natural Hair," and "How to Stay Fit, Curvy, & Naturally Fabulous." The hosts included Whitney White of Naptural85, Jenell Stewart of KinkyCurlyCoilyMe.com, Christina "Love Brown Sugar" Brown, Curvy Fitness Professional Anowa Edjah, Anu Prestonia of Khamit Kinks Salon, and Celebrity Stylist Kimberly Gedeon of Bravo's Newlyweds show.
Other influencers in attendance were Image Activist Michaela Angela Davis, Aevin Dugas Guinness World Record Holder of Largest Female Afro, and social media partners 4C Hair Chicks and Naturallyshesdope.
In addition, the Curlfest Marketplace featured a curated selection of several small businesses, with highly coveted items in fashion, jewelry, accessories and more. Vendors included Haus of Swag, Kings Rule Together, Madd Fox, Nick-Knacks, Spread LA, 2 Lite Creations, Ugly Betty Boy Crush, among others.
CURLFEST is an initiative that draws attention to the importance of unity in our communities, builds relationships on a grand scale and draws attention to the global trend of women embracing their natural beauty. This festival further illustrates Curly Girl Collective's commitment to creating experiences that empower women.
About Curly Girl Collective
Curly Girl Collective, LLC is an experiential marketing group that specializes in unique experiences that connect multicultural women with brands that cater to their unique beauty. Follow Curly Girl Collective on Facebook, Twitter, Snapchat and Instagram. The official event hashtag is #CURLFEST. For more information visit www.curlygirlcollective.com
Media Contact:
Curly Girl Collective
Charisse Higgins
[email protected]
SOURCE Curly Girl Collective
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