Currys and PC World Launch Apple Trade-in Scheme

LONDON, October 1, 2012 /PRNewswire/ --

Customers could receive up to £350 when they trade-in their old Apple computer's

Currys and PC World, one of the UK's leading electrical retailers, are delighted to announce the launch of a brand new scheme giving those with old Apple-made desktop and laptop computers the chance to trade them in for cash!

The scheme, which launches today (Thursday 27^th September), encourages owners of 3-year old Apple-made desktops and/or laptops the chance to trade their models in for a large cashback sum.  Even those who may not own an Apple-made computer are encouraged to trade-in their old desktops and laptops.*

Currys and PC World hope to promote recycling through the program, persuading customers to trade in their old computers in order to minimise waste when they finally do decide to replace their existing models.

So what is on offer?

• Customers will receive £350 cashback when they trade in an iMac, Macbook Air or Macbook Pro
• Customers will receive £250 cashback when they trade in a Macbook
• And finally, customers will receive £100 when they trade in any-other make of laptop or desktop.

To take part in the scheme customers must firstly purchase a qualifying MacBook, iMac or Mac mini from either currys.co.uk or pcworld.co.uk websites.** They are then instructed to fill out an online claim form, which will help identify whether a model can be traded-in or not, before sending their old Apple or old computer to a given address provided by Currys and PC World. The retailer will then forward a cheque to the customer upon validation- within 30 days.

For more information on the scheme, and to check out the very latest desktop and laptop deals, please visit the Currys and PC World websites -  http://www.currys.co.uk  and http://www.pcworld.co.uk

* Max 3 years for iMac, MacBook Air, MacBook Pro or Windows 7 laptops and desktops, 6 years for other laptop and desktop models.

** Trade-in promotion valid on purchases to 25th October 2012 inclusive.

About Currys and PC World:

Currys and PC World are part of Dixons Retail plc. With over 1,200 stores and online services spanning 28 countries, Dixons is widely acknowledged as one of Europe's leading specialist electrical retailing groups. Dixons employs over 38,000 people and provides top quality training to ensure their personnel can provide amazing customer service on products ranging from televisions to ovens, and computers to touch screen laptops.

SOURCE Dixons Retail plc