NEW YORK, Oct. 16, 2025 /PRNewswire/ -- Curtis "50 Cent" Jackson—multi-hyphenate and founder of Sire Spirits—and Silvio Denz, Executive Chairman of Lalique Group, proudly announce the launch of the 505 Edition Branson Cognac by Sire Spirits × Lalique—an extraordinary collaboration that pairs an exclusively blended Hors d'Age cognac with a custom, hand-crafted crystal carafe from Lalique. Limited to just 505 hand-etched and individually numbered decanters housed in custom luxury cases, the Branson 505 Edition redefines modern luxury—celebrating strength, creativity, and excellence—while also embracing the philosophy of conscious capitalism.
The Sire Spirits × Lalique collaboration marries the timeless heritage of extremely rare Grande Champagne cognac with the craftsmanship and enduring artistry of Lalique crystal. Purchase of the Branson 505 Edition is by invitation only and begins with a $5,000 donation to The G-Unity Foundation, a 501(c)(3) public charitable organization. Owners of the Branson 505 will also become Founding Members of the 505 Society, a virtual private club that promotes networking and philanthropy through private experiences and international events.
In 2018, Curtis "50 Cent" Jackson founded Sire Spirits with a bold vision: to create an iconic portfolio of exceptional beverages—including Branson Cognac and Le Chemin du Roi Champagne—that would embody legacy and excellence. By the end of 2019, he turned to Lalique, the legendary French crystal house, to design a vessel worthy of the artistry of the liquid within. From the first creative meeting in 2020, Jackson, Denz, and Marc Larminaux, Lalique's Artistic and Creative Director, forged a shared vision of decanting cognac within a piece of art. Inspired by René Lalique's early 20th-century perfume bottles, the result is a robust, contemporary silhouette crowned by a majestic lion—symbolizing strength and mastery.
Over the past several years, Jackson made multiple visits to Lalique's workshop in Alsace, working alongside artisans to explore archives, techniques, and materials. The collaboration culminated in a crystal decanter that is both sculpture and vessel—crafted with blown and pinched glass, cut, engraved, polished, and signed by hand.
Each 505 Edition decanter is presented in a bespoke display case meticulously hand-crafted from premium wood and composite marble, accented with brass-plated hardware for timeless sophistication. The case features illuminated compartments that showcase the decanter and snifters with a warm LED glow activated by a signature Branson LionHead key. Complete with a custom-etched Branson × Lalique plaque, discreet storage, a glass serving pipette, and a premium leather carry bag, the presentation is as exceptional and enduring as the cognac it holds.
A Rare Cognac, Decades in the Making. The 505 Edition is composed of 200 eaux-de-vie sourced exclusively from the Grande Champagne terroir—Cognac's premier cru. Some date back over 100 years, aged in Limousin oak barrels within the dry cellars of the Louis Charlin House's Paradis.
"This cognac represents a legacy I want to pass on—the nectar will still have a story to tell, and the crystal carafe will endure as a unique piece of art."
— Curtis "50 Cent" Jackson
The 505 Society: Where Luxury Meets Purpose Each purchase begins with a $5,000 donation to the G-Unity Foundation, Jackson's nonprofit dedicated to empowering underserved communities. Once received, donors are granted the opportunity to reserve their specific bottle number (based on availability) and a 30-day option to complete the purchase for an additional $20,000 (total cost: $25,000). White-glove international delivery service is available for an additional fee.
With each donation and purchase, the owner becomes a Founding Member of the 505 Society, an exclusive virtual membership club offering:
The 505 Edition was unveiled at an exclusive launch event on October 15th, 2025, at the Lalique Townhouse in Manhattan.
"This is more than a cognac—it's a manifesto, a bridge between French heritage, the American dream, and my strong belief in conscious capitalism. It represents everything that embodies an aspirational lifestyle. Through Lalique's artistry and my Foundation's mission, we've created something timeless that will inspire for generations."
— Curtis "50 Cent" Jackson
"I am honored by this collaboration with Curtis '50 Cent' Jackson, a true visionary. Though we come from different worlds, we share the same values: audacity, excellence, and creativity. Together, we have surpassed the boundaries of imagination."
— Silvio Denz, Executive Chairman Lalique Group
The 505 Edition Branson Cognac by Sire Spirits × Lalique will be available exclusively by invitation and strictly limited to 505 decanters worldwide.
CLICK HERE TO VIEW/DOWNLOAD CAMPAIGN AND LAUNCH EVENT IMAGERY
About Branson Cognac
Branson by 50 Cent is a luxury brand created by artist and entrepreneur Curtis "50 Cent" Jackson, encompassing both a premium range of cognacs and a collection of prestige champagnes. For the cognac, production is handled by the Louis Charlin House, located in Grande Champagne, the elite terroir of the region. Branson's cuvées – Phantom (VS), VSOP Royal, XO Grand Champagne, and Edition 505 x Lalique – are distinguished by their elegance, aromatic intensity, and contemporary design, targeting an international clientele, particularly in the United States. On the champagne side, Curtis "50 Cent" Jackson launched a collaboration with a confidential Champagne house to create exclusive cuvées such as Le Chemin du Roi Brut, a vintage champagne made according to the standards of Champagne tradition. It is marketed in iconic bottles, sometimes adorned with a golden chess piece, symbolizing victory and power. Branson clearly positions itself in the world of modern luxury, combining the authenticity of French terroirs with the power of cultural and media marketing. Distributed primarily in the United States and in some premium international markets, Branson cognacs and champagnes embody an audacious, exclusive, and global vision of French luxury, reinterpreted by a global icon of urban culture.
Bransoncognac.com
About Lalique
Founded in 1888 by visionary artist René Lalique, Lalique is a symbol of audacity, elegance, and artistic excellence. As one of the most prestigious French crystal glass houses, Lalique is synonymous with masterful craftsmanship, timeless design, and unparalleled savoir-faire. With an instantly recognizable aesthetic, Lalique transforms everyday moments into extraordinary experiences. From decorative objects to interior design, jewelry, perfumes, art, and hospitality, every creation embodies a refined lifestyle. Lalique collaborates with renowned artists and designers, including Zaha Hadid, Damien Hirst, Anish Kapoor, Yves Klein, Arik Levy, Terry Rodgers, and James Turrell, to craft extraordinary pieces that unite innovation and tradition. These exclusive partnerships bring bold artistic visions to life through Lalique's exceptional craftsmanship. Since 1922, each work of art is handcrafted in Lalique's historic Alsace manufacture, ensuring a legacy of excellence.
Lalique.com
SOURCE Lalique
Share this article