"Curvalicous" Sports Illustrated Cover Girl Ashley Graham Heats Up Memorial Day Weekend With Sexy New Swimwear Collection

NEW YORK, May 23, 2016 /PRNewswire/ -- swimsuitsforall, the leading brand for curvy swimwear and a FULLBEAUTY company, partners with supermodel Ashley Graham for the debut of the limited edition "Ashley Graham x swimsuitsforall" swimwear collection. It's officially the summer of #MySwimBody, and the collection is inspiring women everywhere to shed their cover ups and flaunt their curves all season long.

Available at swimsuitsforall.com on May 23rd, Ashley's first swimwear collection incorporates her bold persona into 11 swimsuit styles not traditionally offered in curvy sizes, most notably the "Intrigue Bikini" priced at $398 and adorned with 521 genuine Swarovski crystals. Each of the "Ashley Graham x swimsuitsforall" styles features luxurious detailing, from the collection's neoprene one-piece with zippers, to a one-piece with mesh overlay, to bikinis with flirty details.  Another standout style includes the "Espionage" – a true string bikini designed for curvy girls. Prices range from $79 – $398.

Each of the 11 new styles is the perfect choice to usher in the summer of #MySwimBody, swimsuitsforall's movement aimed at empowering women to truly own the beach in their swimsuits.  Led by Ashley Graham, #MySwimBody challenges women to feel sexy and confident in their swim bodies throughout the summer, share a photo of themselves at the beach in a swimsuit and tag their friends to do the same.

"The collection makes me want to show off #MySwimBody and I know it will make ladies feel sexy in their swimsuits throughout the summer," says Graham.  "We incorporated materials like Swarovski crystals and metal detailing to give the styles an edgy and luxurious feel. I always say that I am 'curvalicious' and these suits embrace that!"

"Ashley Graham x swimsuitsforall" makes its debut in an edgy new video featuring Ashley Graham as a mysterious, James Bond-like character, all while sporting the "Heist Swimsuit" from her own collection.  The video will inspire women everywhere to feel just as sexy and confident in their swimsuits this summer. 

Ashley and swimsuitsforall have a long history, starting with the groundbreaking #CurvesInBikinis campaign – the first Sports Illustrated advertisement to feature a curvy girl that put both the model and swimsuit brand on the map. This summer, the two powerhouses have joined forces once again to revolutionize the swimwear industry.

Join the movement. Use #MySwimBody to share photos and tweets with @swimsuitsforall and @TheAshleyGraham. Also be sure to follow #ashleygrahamxswimsuitsforall to see more from the model and designer herself!

About swimsuitsforall
swimsuitsforall makes shopping for a swimsuit just as enjoyable as being in one. Known for their unique perspective on swim lifestyle, swimsuitsforall has been the leader in swimwear for curvy women since 2005 by providing quality swimwear with superior construction, expert fit, and innovative design. The online retailer vows to eliminate swimwear-shopping dread and get you into the swimsuit that will best fit and flatter your unique body and personality. swimsuitsforall believes some of the most memorable times in our lives are spent wearing a swimsuit — by helping make those experiences better, happier, and accessible swimsuitsforall is making the world a better place to swim.

About FULLBEAUTY Brands
FULLBEAUTY Brands is the most trusted, comprehensive resource for curvy women and big and tall men seeking fashion inspiration, style advice and clothing tailored to their individual needs. Proprietary brands under the FULLBEAUTY Brands umbrella include:  Woman Within®, Roaman's®, Jessica London®, swimsuitsforall, KingSize®, BrylaneHome®, and fullbeauty.com®, an online marketplace offering a curated collection of the finest brands and thousands of products, as the premier fashion and lifestyle destination for women sizes 12+.

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SOURCE swimsuitsforall