Customer Loyalty and Profitability Event to Showcase 17 telecoms Operator Case Studies on How to Drive Customer Retention

Mar 22, 2011, 04:00 ET from Telecoms IQ

LONDON, March 22, 2011 /PRNewswire/ -- With market competition at an all time high and price plans hitting base level, mobile operators are looking for new and innovative ways to capture and secure the attention of customers to maximise retention and value.

Maximising Customer Loyalty and Profitability ( will provide insight into tactical and strategic opportunities to drive customer retention and revenue growth. Riaz Rafat, Director of CRM & BI Portfolio at Telenor Norway said "Maximising Customer Loyalty and Profitability presents an excellent opportunity to gain best practice on how to translate customer insight into concrete strategies and actions to maximise customer value and reduce churn."

The Customer Loyalty and Profitability Conference ( will feature practical workshops on 'Harnessing the power of social media communication', led by Telekom Austria Group and 'Effectively managing a customer-centric strategy to maximise customer loyalty'.

Plus, Orange FT Group will outline a step by step approach for developing and implementing a refreshing approach to customer experience management. An exclusive video interview with Orange FT Group is available for download on the Maximising Customer Loyalty and Profitability media centre.

Maximising Customer Loyalty and Profitability ( will bring together a panel of loyalty experts from 17 telecoms operators, including:

    - Olivier Mourrieras, Head of Customer Insight & Advocacy,
      Orange Business Services
    - Jonathan Earle, Head of Consumer Mobile, Telefonica O2 UK
    - Hatem Haikal Labben, Group Director of Value Management, Etisalat
    - Paul Elworthy, Head of Broadband Product Experience, Virgin Media
    - Michael Havas, Group Director of Customer Service & Online,
      Telekom Austria Group
    - Peter Crayfourd, Group Head of Customer Lifecycle Experience,
      Orange FT Group
    - Vincent Battem, Senior Manager Loyalty Marketing, UPC Netherlands
    - Tamas Lengyel, Customer Experience Leader, Magyar Telekom
    - Marika Hacecka, International Project Manager for CRM Best
      Practices & Advanced Analytics, Deutsche Telekom
    - Ronan Brennan, Retentions Analyst, Hutchison 3 Ireland

Notes to Editors:

For further information on Maximising Customer Loyalty and Profitability contact +44(0)20-7368-9300 or email

Complementary interviews, articles & case studies are available for download on the Maximising Customer Loyalty and Profitability website at

SOURCE Telecoms IQ