CustomerMatrix's Momentum Fuels Expansion in the U.S. and Europe

NEW YORK, Dec. 19, 2014 /PRNewswire/ -- CustomerMatrix today announced the expansion of its U.S. and European operations with key hires and a new Washington, DC area office to support direct and channel sales, and meet the growing demand for the company's cognitive CRM solution. The acceleration of the company's business with Atos, one of the largest global IT integrators, follows an investment this month of more than $3 million from its current investors.  A triple-digit growth trajectory is expected in both the U.S. and EMEA regions, positioning the company for a growth equity round in 2015. Additionally, the new hires and funding will further establish CustomerMatrix's position in the emerging Revenue Acceleration market focused on maximizing customer lifetime value, which is part of a multi-billion dollar Sales Acceleration Technology market targeting new customer acquisitions.  

"Companies across the world want to identify revenue-impacting best practices from their Big Data and customer interactions, and empower their front-line employees," said Guy Mounier, CustomerMatrix CEO. "The additional investment and strategic hires in the U.S. and Europe will help us provide companies with our unique cognitive intelligence technology-based solution, which directly impacts revenue, deploys in weeks, and delivers business value in days."

Following successful major customer deployments in 2014, CustomerMatrix's second year of operation, the company is expanding its sales arm in Europe. The company has chosen its Paris, France office, which also houses R&D, as its European Headquarters and appointed Stephane Fadda as the Vice President of EMEA Sales & Alliances. Fadda comes to CustomerMatrix with over 15 years of experience in high-tech software sales, having worked in senior roles with leading companies like Orange and Talend. Fadda has also served as the Sales Director of Telecom and Manufacturing for Sinequa, an enterprise search and unified information access company. As part of the EMEA expansion strategy, Fadda recruited 3 direct sales representatives to focus on the European market.

CustomerMatrix is also expanding its sales operations in the U.S., with the appointment of Richard R. Miller as Senior Vice President, Business Development. He will manage strategic alliances in North America and lead the global telecom vertical, as part of a growing team of direct sales account executives. Previously, Miller was EVP, Business Development at Agilis International, a global business analytics vendor targeting Fortune 100 Communications Service Providers (CSPs). Miller has served in senior sales and marketing roles with various technology companies, but began his career in Washington, D.C., at the U.S. GSA's Automated Data and Communications Service. Miller is based in CustomerMatrix's new office in the Washington metropolitan region, located at 2201 Cooperative Way, Suite 600, Herndon, VA 20171, USA.

Recently, the company also announced its newly forged global partnership with Atos, which will sell CustomerMatrix products to its enterprise customers across Europe. The video below shows an EMEA customer, Schneider Electric sharing how CustomerMatrix helps them accelerate customer care operations and upsell: http://www.customermatrix.com/articles/case-studies

For more information, please visit: http://www.customermatrix.com   

About CustomerMatrix

What if your CRM could think? CustomerMatrix brings the power of cognitive computing intelligence to your CRM and its technology serves on the front line of sales and customer service excellence. CustomerMatrix platform helps convert customer care centers into profit centers and is ideal for anticipating customer needs to slash churn, and increasing revenue with upselling/cross selling in fiercely competitive markets. It capitalizes on existing IT investments by converging all of the data and knowledge of an organization into a unified CRM process, applying cognitive intelligence to empower users with recommendations for actions that have the highest revenue impact. ActionRank™, a proprietary scoring system that maximizes revenue growth with real-time comparisons to past outcomes, ensures these recommendations are ultra-relevant and contextual.

CustomerMatrix is headquartered in New York with an R&D center in Paris, and has a growing list of Global 2000 customers including some of the world's most distinguished brands such as Schneider Electric, Wolters Kluwer, Nexans, BNP Paribas, and Allianz. CustomerMatrix is a founding member of the Cognitive Computing Consortium. For more information, please visit: www.customermatrix.com.

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SOURCE CustomerMatrix

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