Cut Cooking Time and Enjoy Healthier, Tastier Meals With the New Ninja® Cooking System

NEWTON, Mass., Sept. 10, 2012 /PRNewswire/ -- As schedules heat-up this Fall, the new Ninja® Cooking System is the perfect dinnertime solution to help keep your cool – saving time and serving up easy, healthier meals, all from one convenient countertop pot.  Now, it's possible to make complete meals – layering the main course, vegetables, and pasta or rice inside the Ninja® Cooking System pot – in just 30 minutes, even from the freezer, cutting cooking times by as much as 30 to 50 percent.

A true break-through, the Ninja Cooking System's steam oven feature cooks faster and keeps moisture in, while enabling home cooks to trim the fat. Super-heated steam captures natural juices, while fat drips away, for tastier, healthier meats and other main courses.  And, the Ninja Cooking System lets you steam-bake cupcakes, cakes and more with half the butter or oil of your favorite recipes.  Even gluten-free recipes take on a whole new, deliciously-moist texture and flavor.

That's all great news for consumers today, who have less time to prepare homemade meals and are more focused than ever on healthy eating.  More than half of consumers say they have less than 45 minutes to prepare dinner today, according to a recent study by #1 recipe site Allrecipes.com¹.  The study also found that three-quarters of American families say they pay more attention to eating healthy today than they did five years ago².

"Our Ninja Cooking System does so much to make meal time easier, healthier and more fun," explains Mark Rosenzweig, CEO of Euro-Pro, the company responsible for developing innovative Ninja® products, including the award-winning Ninja blender.

At the core of the Ninja 3-in-1 Cooking System design is Ninja's exclusive Triple Fusion Heat™ technology, which combines heat contact from the bottom of the pot, direct heat from the sides, plus super-heated steam for faster and more even cooking.

From Searing to Slow-Cooking, All in One Countertop Pot
In another first, the Ninja Cooking System has both stovetop and slow-cook settings, allowing home cooks to sear and brown meats and vegetables before slow-cooking – without having to use a separate pan or move the pot to the stove.  As independent test-kitchen results show, that makes for more flavorful meals.

"The Ninja Cooking System is truly revolutionary," said Stephanie O'Dea, author of "A Year in Slow Cooking".  "Using the stovetop setting, I can brown meat and caramelize onions before slow-cooking and, afterward, make a reduction sauce – all in one pot.  The Ninja Cooking System lets me do so much in one easy-to-use and easy-to-clean appliance."

As O'Dea notes, the stovetop setting can also be used after slow-cooking to deglaze sauces, and to add delicate vegetables for a perfect texture. The Ninja Cooking System's slow-cooker setting is programmable; set the cook time and the Ninja Cooking System automatically switches to a warming setting once cooking is complete.  

The Ninja Cooking System also features a professional grade, non-stick aluminum pot to distribute heat evenly and quickly, digital oven controls and a timer function to ensure cooking time accuracy.  The Ninja Cooking System is available at retailers in the U.S. and Canada.  Visit www.ninjacookingsystem.com to learn more.

About Euro-Pro
Euro-Pro Operating, LLC, an innovative leader in the housewares industry, creates products that make consumers' lives easier and markets them under the Euro-Pro, Shark, Ninja, and Bravetti brand names. Euro-Pro provides the latest in easy-to-use technology with a growing line of products that consists of corded and cordless vacuums, steam mops and cleaners, irons and garment steamers, and a variety of small kitchen appliances.  All Euro-Pro products are designed to fulfill multiple consumer needs, eliminating the need for extra appliances that add clutter to a home.  Products are sold at major retailers throughout the U.S. and Canada, as well as directly to consumers.  Euro-Pro, Ninja, Shark, Bravetti, and associated logos are trademarks of Euro-Pro Operating, LLC. All other brand names may be trademarks of their respective owners.

^{1 Source:  "The Measuring Cup:  What American Families Are Cooking and Eating," a survey of 1,563 Allrecipes.com users conducted in November 2011 and published in January 2012. 
2 Source:  "The Measuring Cup:  What American Families Are Cooking and Eating," a survey of 1,563 Allrecipes.com users conducted in November 2011 and published in January 2012.} 

SOURCE Euro-Pro Operating, LLC