Cvent Releases eBook to Help Businesses Better Manage "The Conversation" in the Age of Social Media

MCLEAN, Va., Nov. 2, 2011 /PRNewswire/ -- Cvent, the world's largest provider of cloud-based software for web surveys, event management and meeting site selection, today released a free eBook, "Harness the Conversation—Business in Today's Social World," that provides organizations with tips and techniques for gathering customer and employee feedback and then turning that information into actionable business insights.

"Conversations about companies are happening everywhere, across multiple channels. By coupling social media insights with feedback from web surveys, businesses can tap into the conversation and gain a clearer view of employee sentiment and customer priorities," said Eric Eden, Vice President of Marketing at Cvent.  "This eBook offers specific feedback collection and analysis strategies for organizations looking to better understand the people that influence their business and, as a result, grow their bottom line."

Highlights of the eBook include:

• Tips for building an agile business, including how to establish a regimen to capture the right information at the right time and then how to interpret and act on those insights;
• Pointers for establishing a "Learning Organization" focused on absorbing, analyzing and acting on the trends and opinions that matter most to improving performance; and
• Techniques for leveraging online survey software to get the most out of limited resources and turn survey results into meaningful insight.

For a complimentary copy of "Harness the Conversation—Business in Today's Social World," visit http://www.cvent.com/survey-ebook&LS=press.

About Cvent

Founded in 1999, Cvent is the world's largest meetings and event management technology company and has over 800 employees worldwide. Cvent offers web-based software for meeting site selection, online event registration, event management, e-mail marketing, and web surveys, and helps over 90,000 users in 40 countries manage hundreds of thousands of events, surveys and e-mail campaigns. The company has processed over $2 billion in online payments and has managed over 30 million event registrations and survey responses for its clients. A leading authority on Strategic Meetings Management (SMM), Cvent's technology has been used to implement SMM programs around the world. For more information, please visit www.cvent.com.

Connect with Cvent:

• Follow @Cvent on Twitter
• Find Cvent on LinkedIn and Facebook
• Check out the Cvent Web Surveys blog

Media Contact:
Jamie Rismiller
Public Relations, Cvent
+1 571-830-2466
[email protected]

SOURCE Cvent