CVSL Launches "Connections" Rewards Program, Hertz Is First Partner; Others To Be Continually Added

Jan 15, 2014, 07:00 ET from CVSL

DALLAS, Jan. 15, 2014 /PRNewswire/ -- Members of social networks within the CVSL [stock symbol: CVSL] family of micro-enterprise companies will receive the privileges of a program announced today called "CVSL Connections™."  The program will offer persons affiliated with CVSL companies a growing list of discounts and other benefits on a wide range of products and services.

The Hertz Corporation is the first of what soon will be many partners participating in the program, CVSL's chairman John Rochon said.

Anyone who is an independent sales force member, a member of their social network, an employee of any CVSL company, or a CVSL shareholder is eligible to receive the benefits of the CVSL Connections program.  The CVSL companies will share information about how to use these benefits directly with all who are eligible.

Hertz is offering discounts to all members of CVSL Connections and free membership in the Hertz #1 Club Gold® loyalty program, which rewards points toward free rentals. Members may obtain their Hertz Discount Code by sending an email to: They will receive an email response instantly with the code for them to use while making their Hertz reservations.

"One of CVSL's most powerful and attractive features as we grow will be our ability to give millions of members of our virtual family a dazzling array of discounts, benefits and advantages on all kinds of great products and useful services," said Mr. Rochon. "Over time, we're going to build CVSL Connections into a program that millions of people around the world will want to be part of. 

"For Hertz, this is a great way to use personalized, word-of-mouth advertising to reach our large and growing social networks within our multiple CVSL companies.  For partners such as Hertz, this also essentially eliminates the substantial cost of acquiring a large group of new customers," he added.

"We're delighted to welcome a respected global company like Hertz as our initial CVSL Connections partner.  Hertz is the first of many more to come.  We intend that soon many other companies will be offering similar benefits to members of our extended CVSL family.  This is just the beginning.  We plan to build a large consumer cloud of connections to benefit everyone in the world of CVSL," added Mr. Rochon. 

About CVSL

CVSL is a growing group of micro-enterprise companies that connect social media networks into an ever-expanding virtual "community" of social commerce. CVSL companies currently include The Longaberger Company, a 40-year old maker of hand-crafted baskets and other home décor items; Your Inspiration At Home, an award-winning maker of hand-crafted spices and other gourmet food items from around the world; Tomboy Tools, a direct seller of tools designed for women as well as home security systems; and Agel Enterprises, a global seller of nutritional products in gel form as well as a skin care line sold under the Ageless™ brand, operating in 40 countries; Paperly, which offers a line of custom stationery and other personalized products; and My Secret Kitchen, a U.K.-based seller of gourmet food products.  CVSL also has signed a letter of intent with Golden Girls, which purchases gold and tradable jewelry

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