Cynosure Launches New Smartlipo Website for Laser Lipolysis Patients

WESTFORD, Mass., Jan. 14 /PRNewswire-FirstCall/ -- Cynosure, Inc. (Nasdaq: CYNO), developer of the award-winning Smartlipo LaserBodySculpting procedure for minimally invasive removal of fat, today announced the launch of www.smartlipocynosure.com, a web portal designed for patients.  As the official Smartlipo website, www.smartlipocynosure.com is aimed at helping consumers to find answers to frequently asked questions about the procedure, hear patient testimonials, see before-and-after photos and find qualified Smartlipo physicians in their area.

"Consumers who are evaluating ways to remove unwanted fat are faced with a variety of choices and technologies," said Travis Lee, Cynosure's Vice President of Global Marketing.  "The new website is part of our strategic focus to educate consumers about the benefits of Smartlipo as an effective, efficient solution to permanently destroy fat cells and sculpt the body.  In addition, the site will spotlight the new treatment indications that are evolving with this technology."

"At the same time, we are helping to support our customers, by expanding our presence on the Internet and a variety of social media channels, and making it easy for consumers to locate a nearby Smartlipo practitioner," Lee continued.   "We encourage prospective patients who are considering laser lipolysis to visit the new site to learn more about the patient experiences and scientific data that have helped to make Smartlipo American Health & Beauty's most requested choice for body contouring in 2009."  

In October 2009, Cynosure introduced the Smartlipo Triplex, the world's first laser lipolysis solution featuring three wavelengths that combine to deliver high-powered fat absorption and tissue tightening through tissue coagulation.  Equipped with a 1440 nm wavelength and Cynosure's proprietary MultiPlex technology, Smartlipo Triplex combines the benefits of three wavelengths in one laser output.  The workstation efficiently liquefies fat, which is then aspirated through a cannula, and tightens skin through collagen remodeling.

"The Smartlipo suite of workstations is ideal to treat a broad range of patients, from those unable to achieve the desired results through diet and exercise to those with larger areas of fat," said Barry DiBernardo, M.D., Medical Director of New Jersey Plastic Surgery in Montclair, N.J. "Whether you are targeting the abdomen, arms, legs or face and neck, the intelligent energy delivery system integrated into the Smartlipo workstation ensures the optimum combination of wavelengths in the right sequence for specific skin types and goals.  Patients have an array of euphemisms for their unwanted fat. Regardless of whether they refer to it as "love handles," "bat wings," "muffin tops" or "saddlebags," we believe getting rid of the extra adipose tissue improves their physical well being.  With Smartlipo, patients can achieve great results with minimal downtime and less pain than traditional liposuction."  

About Cynosure, Inc.

Cynosure, Inc. develops and markets aesthetic treatment systems that are used by physicians and other practitioners to perform non-invasive and minimally invasive procedures to remove hair, treat vascular and pigmented lesions, rejuvenate the skin, liquefy and remove unwanted fat through laser lipolysis and temporarily reduce the appearance of cellulite.  Cynosure's products include a broad range of laser and other light-based energy sources, including Alexandrite, pulse dye, Nd:YAG and diode lasers, as well as intense pulsed light. Cynosure was founded in 1991.  For corporate or product information, contact Cynosure at 800-886-2966, or visit www.cynosure.com.

SOURCE Cynosure, Inc.