D-Link Enhances Channel Program to Fuel Partner Profitability
Value in Partnership+ Resources Accelerate Growth for Value-Added Resellers
FOUNTAIN VALLEY, Calif., March 22, 2016 /PRNewswire/ -- D-Link® today announced it is investing in new channel initiatives to help partners evolve and expand revenue streams. The enhanced D-Link Value in Partnership+ (VIP+) program is designed to grow partner profitability, increase reseller support, and provide additional sales and marketing tools. The program includes expanded certifications for switching and wireless products, making it easier for reseller partners to sell and support D-Link's award winning business-class solutions.
"Partners are looking for innovative solutions to address customer challenges, and our VIP+ program provides the resources required to generate leads, accelerate sales and grow online marketing and sales channels," said Albert Ling, executive vice president of sales and marketing, D-Link Systems. "This investment underscores D-Link's commitment to expanding our partner community and supporting resellers, security integrators and value-add solution providers, enabling them to grow a sustainable, profitable business."
D-Link continues to offer partners a lucrative channel program that includes a strong deal registration program, stackable up front discounts, a back end volume incentive rebate (VIR), and D-Link Rewards program. Additional resources for training channel partners include expanded educational webinars and regional hands-on technical trainings to increase partner knowledge and expertise of D-Link products.
Upon completion of the new certifications, partners are eligible to advance to Silver and Gold VIP+ program levels – leading to greater profitability, market exposure, additional benefits, and support. Resellers move up to Silver and Gold levels based on revenue and completion of certifications.
VIP+ Program Highlights
D-Link provides channel partners with access to a wide range of essential marketing resources, and as with all aspects of the VIP+ program, is a free service for partners. Benefits for all members include:
- Upfront discounts on business class products
- Quarterly VIR rebate eligibility
- 24/7 priority tech support on business-class products
- Lead sharing and Marketing Development Funds (MDF)
- Free, on-demand and online VIP+ certifications
- Access to D-Link's award-winning product and services portfolio
D-Link Celebrates 30 Years
Across the world, D-Link is connecting millions of people in their daily lives, in 100 countries – from powering hospital networks so that life-saving operations can be carried out, to supporting vast knowledge centers in the heart of universities and research institutes to enable critical scientific breakthroughs. D-Link is committed to helping small businesses grow through a complete line of Wi-Fi networking and camera surveillance solutions and to helping families in millions of homes around the world enjoy rich, fast digital lifestyles. D-Link has grown from a group of seven in 1986 to more than 2,700 employees around the world today. This year marks a celebration of D-Link's Passion to Innovate, and we're looking forward to helping people connect for another 30 years of networking and growth.
About D-Link
D-Link is the global leader in connectivity for home, small business, mid- to large-sized enterprise environments, and service providers. An award-winning designer, developer, and manufacturer, D-Link implements and supports unified network solutions that integrate capabilities in switching, wireless, broadband, storage, IP Surveillance, and cloud-based network management. For more information visit us.dlink.com, or connect with D-Link on LinkedIn (http://www.linkedin.com/company/d-link), Spiceworks (http://community.spiceworks.com/networking/d-link) and the D-Link Blog (http://businessblog.us.dlink.com/).
D-Link and the D-Link logo are trademarks or registered trademarks of D-Link Corporation or its subsidiaries. All other third-party marks mentioned herein may be trademarks of their respective owners. Copyright © 2016 D-Link. All Rights Reserved
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SOURCE D-Link
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