- New survey finds nearly two-thirds (65%) of U.S. dads have missed an important event or activity with their kids because of work.
- DECKED debuts DTO (Dad Time Off), which will cover dads' lost wages for taking time off work to spend with their kids
KETCHUM, Idaho, June 4, 2025 /PRNewswire/ -- With Father's Day around the corner, DECKED has debuted its new DTO (Dad Time Off) campaign designed to allow working dads to spend more time with their kids. The new initiative puts out a call-to-action across the U.S. to nominate dads who work hard and could use an opportunity to skip out on a day's work, in order to create memories with their kids. DECKED will then reimburse a day's worth of lost wages for 100 selected dads.
"We know the moments that matter most often come at a cost," said Bridget Noonan, Senior Brand Director at DECKED. "For many working dads, being present for their kids can mean missing out on a paycheck. So, for at least one day, we want to eliminate that tough choice for dads, allowing them to get after it and create memorable moments with their family."
Survey Finds Dads are Sacrificing Family Moments for Work
DECKED commissioned a new study shedding light on the distressing dilemma that many dads face. In a survey of over 1,000 U.S. fathers, nearly two-thirds (65%) say they have missed an important event or activity with their kids because of work. And when they do miss work for their kids, many times they're still feeling monetary stress. More than two in five dads (43%) say they feel financial pressure when they take time off from work to spend time with their kids.
"DECKED is a brand focused on getting folks ready for what's next, allowing them to maximize the time spent doing what they love," said Noonan. "With DTO, we want to bring awareness to this troubling trend, so that fathers can be ready to tackle their most important job: being a dad."
When DECKED asked dads about the most helpful factors that would allow them to spend more time with their kids, three in five (60%) said that a few more days of PTO or a flexible work schedule would be the biggest help.
Nominations Open for DTO Program
For those interested in the DTO program, you simply need to nominate yourself or a dad in your life via decked.com/DTO. DECKED will review all submissions and select 100 dads who will receive full reimbursement for a day's worth of lost wages.
DECKED products are designed for the resourceful, the ones who are always prepared, the ones that other people rely on. Proudly Made in America, every system is backed by a lifetime warranty and thousands of 5-star reviews from customers who count on DECKED day in and day out. With more than 330,000 products sold and a commitment to quality and durability, DECKED is spreading preparedness across North America.
About DECKED
Based in Ketchum, Idaho, with manufacturing facilities in Defiance, Ohio, and St. George, Utah, DECKED designs, engineers, and manufactures storage and organization products for tradespeople, outdoor enthusiasts, and the gamut of folks looking to make their lives more organized and efficient. Since 2014, DECKED has been passionately dedicated to making working and recreating out of trucks and vans more efficient, safe, and convenient. To learn more visit https://decked.com/.
Media Contact
Adam Gasper
Adam.gasper@finnpartners.com
(989) 928-4462
SOURCE DECKED
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