Dahl Administration, LLC: If you are a United States resident who purchased Honest multi-surface cleaner, dish soap and laundry detergent between January 17, 2012 and August 2, 2017 you may be entitled to either a check or a Credit usable at Honest.com

MINNEAPOLIS, Oct. 19, 2017 /PRNewswire/ -- What is the purpose of this Notice? A settlement ("Settlement") has been proposed in a class action lawsuit pending in the U.S. District Court for the Central District of California ("Court") titled In re: The Honest Company, Inc., Sodium Lauryl Sulfate (SLS) Marketing & Sales Practices Litigation, C.D. Cal. Case No. 16-ML-02719. ("Action"). The purpose of this notice is to inform potential Class Members of the Action, the Settlement and their rights.

What is the Action about? The Action was filed against The Honest Company, Inc. ("Honest") by several consumers alleging Honest engaged in unfair and deceptive marketing and advertising by referring to the Honest multi-surface cleaner (regular and concentrate), dish soap (regular and concentrate, all scents) and laundry detergent (collectively "Products") as being "free" of sodium lauryl sulfate or SLS, when they allegedly contained SLS. Honest denies wrongdoing and liability and both sides disagree on how much, if anything, the Class could have recovered after trial. The Court has not decided which side is right. But both sides have agreed to settle the case and provide certain benefits to Honest customers in order to avoid the costs of continued litigation.

Am I a Class Member? You are a "Class Member" if you are a U.S. resident who purchased and did not return Honest multi-surface cleaner (regular and concentrate), dish soap (regular and concentrate, all scents) and laundry detergent between January 17, 2012 and August 2, 2017. Excluded from the Class are companies that purchased the Products at wholesale for resale, Defendant's Counsel, Defendant's officers and directors, and the judge presiding over the Action.

What relief does the Settlement provide? The Settlement provides a Settlement Amount of $1,550,000.00 to pay (1) claims of eligible Class Members; (2) the costs of Settlement administration and notice costs; (3) attorneys' fees and expenses to Class counsel; and (4) incentive awards to plaintiffs. If you are a Class Member, you are eligible to receive a share of the Settlement Amount, in either your choice of U.S. Dollars or a Credit for a future purchase at Honest.com. The amount you will recover will depend on the amount you paid for the Products and the number of timely and valid claims submitted by other Class Members.

How do I receive a Settlement Award? To receive a Settlement award you must timely complete and submit a valid Claim Form. A Claim Form is available on the Internet at the Settlement Website www.slssettlement.com. The deadline to submit a Claim Form is November 15, 2017.

What are my other options? If you don't want to be legally bound by the Settlement, you must exclude yourself by November 15, 2017 or you won't be able to sue Honest about the legal claims in the Action. If you exclude yourself, you cannot receive an award from this Settlement. If you stay in the Settlement, you may object to it by November 15, 2017. The detailed notice available at www.slssettlement.com explains how to request exclusion or object. The Court will hold a hearing on December 15, 2017 at 9:30 a.m. to consider whether to approve the Settlement and a request by the lawyers representing all Class Members for $417,500 in attorneys' fees and costs, and service award of $1,000 (each) to the ten class representatives for their services. You may ask to appear at the hearing, but you don't have to.

More Information? For complete information about the Settlement, to view the Settlement Agreement, related Court documents and Claim Form, and to learn more about how to exercise your various options under the Settlement, visit www.slssettlement.com. You may also call 1-866-791-2071, write to the Claims Administrator at the email address [email protected] or the postal address Honest SLS MDL Settlement, c/o Dahl Administration, PO Box 3614, Minneapolis, MN 55403-0614.

QUESTIONS?  CALL 1-866-791-2071 or VISIT www.slssettlement.com

MEDIA:  Jeff Houdek, 1-952-516-6507

SOURCE Dahl Administration, LLC