Dallas-Based American Legend Homes Reports 67% Increase in 2012 New Home Sales

Home Builder Celebrates Consistent Sales Growth and Expansion into New Communities

Mar 07, 2013, 11:30 ET from American Legend Homes

DALLAS, March 7, 2013 /PRNewswire/ -- Dallas-based American Legend Homes increased its new home sales by an impressive 67 percent from 2011 to 2012. The company's growth is attributed to several key factors. As many companies were still mending balance sheets from the recession, American Legend took advantage of new quality positions with reasonable land pricing. American Legend's financial strength and streamlined management structure also allowed for quick decision-making on land purchases, compared to other local builders who often took weeks to months awaiting committee approval. These factors, as well as an on-going focus on quality and customer satisfaction, have been instrumental in the company's continued success.

Founded in 2003, the company's 67 percent increase in annual sales beats both the national and local numbers. By comparison, housing starts increased nationally from 2011 to 2012 by only 18.5 percent; in DFW, that increase was 28.5 percent.

"American Legend has seen strong and steady growth since we founded the company in 2003, and I'm proud to acknowledge our ninth anniversary in business with these numbers," said Chris Bright, CEO of American Legend Homes and its parent company, Bright Industries. "Despite market challenges over the years, we've worked hard to deliver a quality product and these efforts have paid off in increased volume and market share. We look forward to 2013; home buyers will see American Legend Homes and Belclaire Homes in more neighborhoods than ever before."

American Legend Homes currently builds homes throughout the Dallas-Fort Worth metroplex under the brands American Legend and Belclaire Homes, introduced in 2009.  In 2012, American Legend opened and quickly sold out homes in Coppell's Royal Oaks and Fairview's Fairview Downs neighborhoods. The organization currently builds new homes in popular master-planned communities like The Arbors, Castle Hills, Newman Village, Phillips Creek Ranch and The Tribute, to name a few. In 2013, new neighborhoods include Celina's Light Farms, Bridgewood in Keller, three unique neighborhoods in Flower Mound, and golf course Villas at The Lakes at Castle Hills golf course.

"American Legend has established a reputation with homeowners and Realtors for only building in the finest master-planned communities and for providing outstanding customer satisfaction. They are Dallas-based and family-owned, which give buyers peace of mind, and they offer a consistently quality product, custom options at every price point and outstanding warranty service follow-up," said Realtor Cindy Baglietto of Keller Williams Realty.

"We attribute our success to our quality homes and the communities in which we build, but also to taking great care in serving our customers," said Kevin Egan, American Legend Homes President. "Word of mouth is important in this field, and we benefit from satisfied buyers." Homeowners consistently rate American Legend Homes 98 percent or higher on "Customer Willingness to Refer" on an independent customer satisfaction survey conducted after closing.   

"We are also one of very few builders to offer custom options at every price point, featuring both unique, flexible architectural designs and outstanding value," added Egan.  "We are committed to green building, with our award-winning and money-saving Energy Star-certified homes."

American Legend Homes is part of Bright Industries, founded in the 1950s by H.R. "Bum" Bright, former owner of the Dallas Cowboys. Today, his sons Chris and Clay operate the Dallas-based companies that include American Legend Homes, in addition to Avanti Homes, a custom builder; and Bright Realty, which specializes in commercial real estate development. The family of companies also developed Castle Hills, a master-planned community recognized by the National Association of Home Builders as "Community of the Year" in 2012.

American Legend homes feature striking architectural detail and design options such as large spa-like baths and oversized closets, first floor master suites, gourmet kitchens with granite and stainless steel appliances, three car garages, outdoor entertainment areas, media rooms and game room options. The American Legend Homes Design Gallery offers professional design consulting where finish-out and color selections are made.  American Legend builds single family homes, low maintenance garden homes, patio homes and luxury townhomes from the $190s to the $600s and is a past winner of the Builder of the Year award for quality and design by the Texas Association of Builders.

American Legend Homes builds new homes throughout the Dallas-Fort Worth area. The award-winning, energy efficient and green built certified homes are priced from the $190s to the $600s. American Legend Homes is part of Dallas-based Bright Industries, founded in the 1950s, which includes semi-custom builder Belclaire Homes; custom builder Avanti Custom Homes; commercial real estate development Bright Realty; real estate marketing Bright & Co. Marketing; real estate development including Castle Hills; oil and gas ventures Bright & Company and more. For more information, visit www.AmLegendHomes.com and www.brightindustries.com.

SOURCE American Legend Homes