Dallas-based E-Commerce Video Leader Cinsay Files Suit for Patent Infringement

Lawsuit Charges Joyus, Brightcove with infringing on interactive video technology

Sep 17, 2013, 11:22 ET from Munck Wilson Mandala

DALLAS, Sept. 17, 2013 /PRNewswire/ -- Cinsay Inc., a Texas-based leader in e-commerce video technology, has filed a patent infringement lawsuit against Joyus Inc. and Brightcove Inc. in the United States District Court for the Northern District of Texas.

The suit, Cinsay Inc. v. Joyus Inc. and Brightcove Inc., Case No. 3:13-CV-03628-L, was filed on September 10, 2013 and alleges infringement of U.S. Patent Nos. 8,312,486 and 8,533,753 for interactive Internet-based video applications.

In the lawsuit filed by Dallas-based law firm Munck Wilson Mandala, Cinsay accuses Joyus and Brightcove of infringing on Cinsay's patented innovations surrounding e-commerce videos – sometimes referred to as "shoppable videos." Since its founding, Cinsay has continuously developed novel technology, propelling itself from a small start-up to a company with more than 120 employees today.

"One of Cinsay's core growth strategies involves protecting intellectual property," says Cinsay CEO Christian Briggs. "This lawsuit is intended to protect our hard-earned technological breakthroughs from unauthorized use by Joyus and Brightcove."

Dallas-based Cinsay has created a next-generation e-commerce, viewer interactive, video-based platform for any size business. Cinsay's technology enables anyone to sell products, display printable coupons, capture donations, and generate leads all inside its patented Smart Store technology.

Forbes named Cinsay one of "America's Most Promising Companies" while eTail Conferences named Cinsay a "Rising Star" in innovation for 2012. Cinsay's eCommerce video-based platform can be used for any individual or business. For more information please visit http://www.cinsay.com/.

Munck Wilson Mandala is a Dallas-based, technology-focused law firm with an emphasis on patent, trade secret and other intellectual property disputes. The firm offers full-service counsel in the areas of intellectual property litigation, complex commercial litigation, intellectual property portfolio development, corporate transactions and securities, and employment law. Munck Wilson Mandala represents clients from start-ups to Fortune 50 companies. Learn more about the firm at http://www.munckwilson.com.

For more information on the patent infringement filing, please contact Robert Tharp at 800-559-4630 or Robert@androvett.com.

SOURCE Munck Wilson Mandala