Dallas Cowboy Jared Smith To Challenge Extreme LINE-X Impact Protection At New LINE-X Corporate Store Opening

- New Corporate-Owned, Full Service Truck Center Hosts Grand Opening in Mesquite, Texas on July 9; Pro Football Lineman to Smash Objects 'Armored' with Famed Protective Coating -

News provided by

LINE-X

Jul 06, 2016, 09:00 ET

HUNTSVILLE, Ala., July 6, 2016 /PRNewswire/ -- LINE-X – a global leader in high performance spray-on bedliners complemented with Truck Gear by LINE-X accessories – will celebrate the grand opening of the company's new corporate-owned store with an appearance from Dallas Cowboys lineman, Jared Smith this Saturday. As a genuine fan of the LINE-X brand, Smith will conduct test demonstrations on a variety of objects spray-coated with the company's scientifically advanced protective coating.

Indestructible Melon Smashed by Dallas Cowboys Lineman Jared Smith. In his own personal cell phone video, Superbowl Champion and Dallas Cowboys Lineman smashes and attempts to destroy regular objects coated in scientifically advanced LINE-X spray-on armor at the brand new LINE-X of Mesquite store in Texas. Eggs, Melons, Light Bulbs and more are made virtually 'indestructible' with extreme impact protection from the material that protects the Pentagon from bomb blasts. #LINEXIT #Armor #Style

LINE-X's protective coating products – renowned and field tested through prominent applications like protecting The Pentagon from blast impact – make regular objects 'near-indestructible.' Smith will put the LINE-X protection to the test by attempting to destroy sprayed red plastic cups, Styrofoam coolers, eggs, melons and more.
Customers are invited to tour the shop, meet Jared Smith, enjoy free refreshments, enter to win door prizes and get to know the truck experts at LINE-X of Mesquite.

FRANCHISE-HEAVY COMPANY EVOLVES.
To complement more than 450 LINE-X franchises across North America, the event marks the opening of LINE-X's second corporate-owned location – which will host its grand opening this Saturday, July 9, 2016 from 10 A.M. to 3 P.M. at 4400 E. Hwy 80, Suite 120, Mesquite, Texas, 972-329-8259.

In addition to carrying LINE-X's world renowned truck bedliners and protective coatings, LINE-X of Mesquite will also sell and install a full line of Truck Gear by LINE-X products, and serve as a fully functional aftermarket shop capable of installing lift kits, tires and wheels.

"We are thrilled to finally introduce a new corporate store and full-service aftermarket experience in Texas," said Dennis Weese, president of LINE-X. "With Mesquite being in the heart of a region with one of the highest concentrations of trucks and off-road vehicles, it's only appropriate that a full service location open right here in North Texas. And what better way to celebrate the next step for our company than with local football pro and LINE-X fan, Jared Smith."

GRAND OPENING SCHEDULE.

Media Day/Ribbon Cutting: Friday, July 8, 2016

Ribbon Cutting at 2 P.M.
Open house, shop tours
Jared Smith onsite
Trucks and Jeeps onsite

Grand Opening Day: Saturday, July 9, 2016

Live, onsite broadcast by 103.3 FM ESPN in Dallas
Custom project vehicles featuring LINE-X products
Chance to meet Jared Smith
Door prizes including accessories, bedliners and apparel
Free refreshments from Easy Sliders food truck
Two free tickets to Mesquite Championship Rodeo Series
Free LINE-X PREMIUM upgrade to any customer who schedules a bedliner appointment the day of the grand opening
Product demonstrations, shop tours

MEDIA EVENT.
LINE-X will be hosting members of the media and the Mesquite Chamber of Commerce at a private event at the store July 8. Media interested in attending the event can RSVP by e-mailing [email protected] or by calling 951-719-1040.

About Jared Smith
Veteran offensive guard Jared Smith is entering his fourth NFL season and first with the Dallas Cowboys. He previously played for the Seattle Seahawks (2013-'14) and Atlanta Falcons (2015), where he was part of the Super Bowl XLVIII Championship team. The former seventh-round selection in the 2013 NFL Draft played collegiately for the University of New Hampshire, where he garnered College Sports Journal FCS All-America honors (2012), along with All-New England Team and All-CAA First Team honors (2012). Follow Jared on Twitter: @unhsmitty90.

Contact: LINE-X Public Relations
951-719-1040
[email protected]

Video - http://www.youtube.com/watch?v=K-5GUfW574I&feature=youtu.be&noredirect=1

Logo - http://photos.prnewswire.com/prnh/20150311/181170LOGO

SOURCE LINE-X