Dallas Cowboys' Bryan McCann Tops December List of Rising Sports Stars

Maurice Morris, Jacob Tamme, and Jacoby Ford Make Top-Ten List with Greatest Popularity Gains

Dec 01, 2010, 08:30 ET from Brand Affinity Technologies

IRVINE, Calif., Dec. 1, 2010 /PRNewswire/ -- Dallas Cowboys rookie Bryan McCann tops the list of Rising Sports Stars to watch in the month of December. McCann's popularity has soared 89% in the last 30 days over its November level as he emerged from a largely unknown player to a star cornerback and kick returner. McCann recently set a record as the first NFL rookie to record touchdowns of at least 97 yards in consecutive games.

Rounding out the top of the list are: Maurice Morris of the Detroit Lions, who has racked up 9 receptions and 2 touchdowns in his past two games;  Jacob Tamme of the Indianapolis Colts, who had 369 yards receiving and 3 touchdowns in November after replacing the injured Dallas Clark; and Oakland Raiders rookie receiver Jacoby Ford.  

Rising Sports Stars is distributed by Brand Affinity Technologies (BAT), a company that calculates daily consumer affinity based on a proprietary combination of media exposure, performance, awards, popularity, engagement, and fan base, among other indicators, for more than 40,000 athletes and celebrities.  The list identifies sports stars with greatest leap in popularity over the prior 30 days. A meteoric rise may indicate a standout on-the-field performance, off-the-field achievement, or emergence from utility player to celebrity.  

Rising Sports Stars lists go live at the start of each month; subscribe to BAT's Twitter feed at @BATimpact to learn when new lists are posted.

December Rising Sports Stars

(Details at: http://www.brandaffinity.net/RisingStars/december2010/)

  1. Bryan McCann (Dallas Cowboys)
  2. Maurice Morris (Detroit Lions)
  3. Jacob Tamme (Indianapolis Colts)
  4. Jacoby Ford (Oakland Raiders)
  5. Jason Garrett (Dallas Cowboys)
  6. Devin McCourty (New England Patriots)
  7. Mike Conley (Memphis Grizzlies)
  8. Wilson Chandler (New York Knicks)
  9. Troy Smith (San Francisco 49ers)
  10. Monta Ellis (Golden State Warriors)

About Brand Affinity Technologies (BAT)

Founded in 2007, BAT (http://brandaffinity.net) unlocks the marketing power of celebrity through research, endorsements, and interactive experiences. BAT's research engine provides daily analysis of more than 40,000 celebrities and athletes. Advertisers use this analysis on BAT's Endorsement Platform to identify, license, and activate the most effective talent for their campaigns. Currently available endorsement talent includes more than 3,700 athletes and recording artists. BAT also leverages its research engine to engage consumers directly through netBAT (www.netbat.com), which brings interactivity, engagement, and sponsorship opportunities to online media. Learn more about BAT in Fortune Magazine at www.fortune.com/bat. Connect with BAT on Facebook: www.facebook.com/BrandAffinityTech and Twitter: @BATimpact.

SOURCE Brand Affinity Technologies