Dallas Nursing Institute Launches New Website and Brand Refresh

The nursing school's new logo shows a warmer side, emphasizing its devotion to guidance, compassion, and excellence.

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Mar 16, 2015, 07:30 ET

DALLAS, March 16, 2015 /PRNewswire-USNewswire/ -- If you think you know Dallas Nursing Institute, it's time to take another look.

The nursing school has launched a newly refreshed website, logo, and brand identity that more accurately reflect its ongoing commitment to compassion, integrity, service, and transformation. According to DNI President Dr. Pat Perryman, the new look embodies the evolution of DNI and the core tenets that DNI graduates carry with them into their nursing careers.

"What the slate blue and amber gold colors imply and what the new emblem bestows is revitalization, that breath of fresh air so that we can hold on to who we are at the core—who we are as far as our mission and philosophy," said Dr. Perryman, who unveiled the new look and logo last week at a service event for faculty and staff. "Our refreshed brand voice and identity brings to life the potential we have before us, and we're excited about that."

Founded in 1991, DNI is an accredited nonprofit institution known for producing well-trained, diligent, and caring nursing professionals. DNI's vocational nursing and associate's degree programs give graduates the hands-on experience and knowledge they need to succeed. DNI is committed to providing an exceptional education that empowers students to utilize critical thinking and decision-making skills under pressure. Its students are prepared to provide the best quality of care to their patients and practice with a commitment to excellence. DNI graduates become members of a diverse community, sharing a truly life changing experience that leads them to rewarding careers in nursing.

In 2013, DNI joined TCS Education System (TCS Ed), a nonprofit higher education consortium dedicated to creating educational experiences that transform the way students learn; educating them to apply their skills to bring about lasting social change. DNI worked with members of the TCS Ed marketing team on the strategic research and development of the brand's new look and feel.

Dr. Perryman, who joined DNI as a faculty member before moving up to lead the institution, said the new logo and website more accurately reflect what DNI has meant to alumni and the dynamic legacy they carry forward.

"We're seeing kids and grandkids of graduates that we've had; we're seeing brothers and sisters of graduates because we've made a difference in their lives. They're saying, 'you need to get in there and go to DNI because they will teach you what you need to know to be successful.' This new logo and look reignite the fact that DNI is still progressing and innovating and getting people ready for that next generation that's going to make a difference in health care."

About Dallas Nursing Institute

Founded in 1991, Dallas Nursing Institute (DNI) is an accredited, nonprofit nursing school known for producing well-trained, diligent, and compassionate nursing professionals. DNI graduates not only respond to the needs of their patients, but also exert a commitment to service and community. Through rigorous coursework, students gain a strong foundation in the sciences with professional training and meaningful clinical experiences, preparing them for a fulfilling and challenging career in nursing. For more information, visit www.dni.edu.

About TCS Education System:

TCS Education System (TCS Ed) was founded in 2009 as a nonprofit organization with a mission of preparing innovative, engaged, purposeful agents of change who serve our global community. TCS Ed features a community of specialized institutions, which are backed by a model of education that prepares socially responsible, culturally competent professionals in applied fields such as psychology and behavioral sciences, education and human development, law and legal studies, nursing and health care, and organizational development.

TCS Ed's community of institutions—The Chicago School of Professional Psychology, Pacific Oaks College & Children's School, The Santa Barbara & Ventura Colleges of Law, Dallas Nursing Institute, and Saybrook University—each offer scholarship, training, and service opportunities directed to a specific career path while providing a transformative educational experience. For more information, visit www.tcsedsystem.edu.

Logo - http://photos.prnewswire.com/prnh/20150312/181387LOGO

SOURCE TCS Education System