Damon Haley Joins Troika as Head of Sports Marketing
LOS ANGELES, Nov. 14, 2017 /PRNewswire/ -- Troika (OTC: MTWO) announces Damon Haley as Head of Sports Marketing to further the company's expansion across league, team and athlete branding and marketing. He joins with extensive experience in developing and executing integrated, go-to-market sales and marketing strategies and establishing and leveraging strategic alliances for sports brands.
Haley will be responsible for meeting client's business needs with Troika's Entertain Change philosophy to the changing sports and entertainment landscape.
"Damon is an accomplished leader who has successfully bridged the sports and consumer products worlds," said Kevin Aratari, Head of Business Development at Troika. "Previously, as Account Director at Troika, Damon played an integral role in securing and leading initiatives for our foray into live sports with the Charlotte Hornets, Jacksonville Jaguars and UFC. We are really excited to have him back with the team."
Haley spent five years at Nike as a global brand consultant, working on business development, product launches, athlete tours, experiential activations, and content projects. He implemented marketing initiatives throughout North America, South America, China and Europe. To leverage the success of the 2008 Olympics in Beijing, Haley worked with Nike's China headquarters to invigorate and grow sports participation and product sales across the country. In tandem with the 2014 World Cup and 2016 Olympics in Brazil, he also spearheaded campaigns to highlight the country's greatest athletes and newly redesigned sports apparel.
"I'm thrilled to be returning to Troika to expand its penetration and service level within sports," added Haley. "From design, data analytics and various media measuring models, we believe that our bundle of services are tailor-made for the ever changing fan, consumer and viewer."
Haley developed his career at UMCA as Managing Partner for 13 years, where he led marketing initiatives for Nike athletes, including LeBron James and Kobe Bryant as well as Jordan Brand campaigns. He was also a driving force behind NBA All Star Weekend, Super Bowl, Nickelodeon, Pepsi and product and seasonal programs. Prior to that, Haley served as Marketing Manager for Nike's Western Region and worked at Chevron in corporate planning and investment strategies. Most recently, he was a strategic consultant for various sports companies, helping C-level executives develop business strategy and manage talent acquisition, strategic partnerships, agency relationships and advisory board selection process.
Damon received his MBA at the University of Michigan's Stephen M. Ross School of Business and his BA in at University of California, Berkeley.
About Troika Media Group
Troika Media Group is a brand experience company that provides integrated branding and advertising solutions for global brands. Using emerging technology, data and creativity, we help brands deepen engagement with consumers and fans. Clients include Apple, CBS, AT&T, Comcast, CNN, HBO, Hulu, ABC, ESPN, IMAX, Netflix, Riot Games, Sony, Turner and UFC. For more information, visit www.troikamedia.com.
Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements regarding future events, developments, future performance, as well as management's expectations, beliefs, intentions, plans, estimates or projections relating to the future are forward-looking statements within the meaning of these laws. These forward-looking statements are subject to a number of risks and uncertainties, some of which are outlined below. Any statements in this release that are not historical facts are forward-looking statements. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements involve risks and uncertainties, including, but not limited to, those relating to the successful branding of our Troika label, the continued growth, market acceptance of our existing and future products and services, the ability to create new products and services, growth in our revenue, the successful entry into new markets, our ability to raise capital to fund continuing operations, the ability to attract additional investors and increase shareholder value, the ability to reduce costs and achieve a sustainable profitable business, the effect of economic conditions, the ability to protect our intellectual property rights, and the ability to comply with exchange listing standards for an uplisting, competition from other providers and products, the merged entity's ability to establish and maintain strategic relationships, including the risk that key customer contracts may be terminated before their full term in view of the recent merger, and other factors discussed from time to time in our Securities and Exchange Commission filings available through the web site maintained by the Securities and Exchange Commission at www.sec.gov. We undertake no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made except as required by law.
Michelle Kim, 323-965-1650
Media Relations
[email protected]
SOURCE Troika Media Group
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