Daniel del Olmo Appointed CEO of sbe's Disruptive Restaurant Group and Umami Burger

Announcement comes as the leading lifestyle hospitality company makes substantial investment in the expansion of its restaurant and nightlife subsidiary

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sbe

Sep 25, 2017, 09:20 ET

NEW YORK, Sept. 25, 2017 /PRNewswire/ -- sbe, the leading lifestyle hospitality company that develops, manages and operates award-winning international hospitality brands, announced today the appointment of Daniel del Olmo as CEO of Disruptive Restaurant Group and Umami Burger. Daniel's arrival marks the company's eleventh executive placement of 2017, adding to an already strong roster of top industry leaders, and underscores the group's revitalized focus on accelerating the growth of its preeminent restaurant and nightlife concepts beyond the sbe platform.

In hiring Daniel, sbe has made a tremendous investment in establishing its existing culinary and nightlife portfolio and organization for accelerated growth. Based in Los Angeles, he will be focused on creating a strategic growth plan by rationalizing sbe's existing portfolio, elevating each brand by further improving every element of the guest experience, implementing new technologies to drive incremental revenue opportunities and operational efficiencies and most importantly, creating and deepening relationships with sbe's most loyal customers and business partners. Daniel's top priority will be to cultivate the brands to live both inside and outside the sbe platform, with a renewed focus on growing with both existing and new partners through stand-alone units and other hotel, residential, commercial properties as well as transportation hubs around the globe.

Sam Nazarian, Founder and CEO of sbe, said: "I am delighted that Daniel has decided to join Disruptive from DineEquity, one of the largest full-service restaurant companies in the world. His decision to move over to sbe is a tribute to the innovative brands we have built throughout the years, and I look forward to seeing him lead our teams into a new exciting chapter."

As CEO of Disruptive Restaurant Group and Umami Burger, Daniel will be responsible for all of Disruptive Restaurant Group's brands, concepts and world-class international culinary experiences, as well Umami Burger, the globally renowned premium burger concept, and sbe's influential nightlife division. The current portfolio comprises The Bazaar by José Andrés, modern Japanese brand Katsuya, award-winning Mediterranean brand Cleo, Michael Schwartz's Fi'lia, Hyde, Nightingale, Doheny Room, SKYBAR, and more. Altogether, Daniel will oversee a current global portfolio of 74 restaurants and 42 lounges, including 26 Umami Burger restaurants.

Daniel del Olmo adds: "I am thrilled to join sbe at such a critical juncture to lead the growth of the award-winning concepts that make up the Disruptive Restaurant Group, including Umami and sbe's nightlife." He comments: "There is no organization better suited to own the lifestyle segment across every dimension of the guest experience than sbe. With a talented team, enthusiastic strategic partners and a solid pipeline of prospective partners and future locations, I look forward to introducing new noteworthy concepts and disrupting the industry together."

He joins the company as it embarks on a period of rapid growth with 19 restaurants and seven lounges set to open in the next six months, and over 60 venues in the pipeline by 2021 – including 25 Umamis, 16 Katsuyas and 11 Cleos. In addition, Daniel will focus on expanding the Disruptive platform beyond sbe's own hotel and residential offerings through strategic partnerships such as MGM Resorts International, Alshaya in the Middle East and Medeiros Holdings in Japan.

Disruptive Restaurant Group has had a robust 2017. Recent notable openings include: Leynia and Doheny Room at Delano South Beach; the first international launch of Umami Burger in Tokyo; Katsuya's debut in Dubai at the Jumeirah Al Naseem Hotel; Umami Burger's fourth New York location at the Hudson hotel; and, most recently, the opening of the tenth Katsuya location at Baha Mar, the $4.2 billion luxury resort destination in the Bahamas.

Daniel joins sbe from DineEquity International, where he was President. Prior to DineEquity, Daniel held various executive roles at Wyndham Worldwide including Brand Senior Vice President of TRYP by Wyndham and Chief Performance Officer. Prior to Wyndham, he held various roles at Amadeus Global Travel Distribution and Melia Hotels International.

Daniel resides in Los Angeles and is a Belgian native. He speaks six languages, including Spanish, Dutch, French, Italian and Portuguese. He graduated from University of Hasselt in 1996, with an Applied Economic Sciences Bachelor degree and in 1997 with a Master of Business Administration degree. He is a founding partner of The Passionality Group, an accelerator for nascent hospitality concepts; an active member of YPO; and a board member of Pantomonium Productions, a non-profit New York-based children's musical theatre group.

About Disruptive Restaurant Group
Disruptive Restaurant Group is the leading restaurant company devoted to the development of visionary concepts and award-winning culinary experiences. A subsidiary of leading lifestyle hospitality company, sbe, Disruptive Restaurant Group incubates and operates globally renowned culinary brands. The company's critically-acclaimed restaurants include Katsuya, Cleo, The Bazaar by José Andrés, Hyde Kitchen + Cocktails, and Umami. For more details, please visit sbe.com/restaurants.

About Umami Burger
Founded in Los Angeles in 2009, Umami Burger has been named GQ's "Burger of the Year," Men's Journal's "Best Burger in America" and one of the "25 Most Innovative Consumer Brands of 2016" by Forbes' CircleUp25. With the opening of Umami Burger Hudson, the brand has 26 restaurants in California, New York, Illinois, Nevada and Tokyo, with additional locations planned around the world, including nine more locations in Japan. sbe, the Los Angeles-based leading lifestyle hospitality company that develops, manages and operates award-winning hospitality venues, is Umami Burger's majority shareholder. For more information on Umami Burger, please visit umamiburger.com or follow @umamiburger or #umamiburger on Facebook, Twitter and Instagram.

About sbe
Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately-held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, sbe has an unparalleled global portfolio featuring over 20 world-class lifestyle hotel properties in 9 attractive gateway markets and more than 136 global world-renowned hotel, entertainment and food & beverage outlets. The company is uniquely positioned to offer a complete lifestyle experience - from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development - all of which solidify sbe as the preeminent leader across hospitality. sbe will continue its expansion with 13 hotel properties opening in the next two years (some with residences), including SLS Baha Mar, SLS Seattle, Mondrian Doha and Mondrian Dubai. The company's established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, Redbury, Hyde Hotel & Residences, Clift, Hudson, Sanderson and St Martins Lane. In addition, sbe has the following internationally acclaimed restaurants and lounges: Katsuya, Cleo, The Bazaar by José Andrés, Fi'lia by Michael Schwartz, Umami Burger, Hyde Lounge and Skybar. More information about sbe can be obtained at sbe.com.