Danone North America Analyzed Social Media Throughout the Big Game--Finds Increase in Conversation and Questions Tied to Nutrition & GLP-1 Journeys

News provided by

Feb 10, 2025, 14:08 ET

Danone's 'Nutrition Group Chat' will offer free access to Registered Dietitians all day on Tuesday, February 11^th and share nutrition advice for popular questions on social media

WHITE PLAINS, N.Y. and LOUISVILLE, Colo., Feb. 10, 2025 /PRNewswire/ -- Out of a 50% spike in searches around weight loss medications tracked during The Big Game (versus pre-game hours), Danone North America found that 21% of the overall GLP-1 discussion focused on nutrition-related conversations.¹ Top nutrition themes included how to reach protein goals, understanding how to reduce sugar cravings and addressing food noise. Danone North America is partnering with registered dietitians (RDs) to offer free nutrition advice and to answer the most frequently asked nutrition questions Americans have about their needs while considering or currently taking these medications throughout the day tomorrow, February 11.

The Danone Nutrition Group Chat will be hosted on Danone North America's Instagram channel – @danonenorthamerica – from 11AM – 4PM ET. Four RDs with expertise and background in nutrition, health and the evolving weight loss medication space – Lauren Harris-Pincus, MS, RDN, Lauren Manaker, MS, RDN, LD, CLEC, Amanda Blechman, RD, CDN and Whitney Evans, PhD, RD – will take over the brand's Instagram page and invite consumers to submit their weight loss medication-related nutrition questions, answering the top questions that emerge throughout the day. As exceptional knowledge resources when it comes to the nutrition needs and challenges of those on GLP-1 journeys, they will be able to give tips and advice on how to incorporate the right nutrition into your diet through easy snacks, recipe inspiration and more. This chat is not intended to replace personalized medical advice. Consumers should always consult their healthcare providers for medical advice.

"Registered Dietitians are exceptional sources of knowledge when it comes to supporting people on their GLP-1 journey to address any nutrition challenges and incorporate the food and benefits they need into their daily lives. We know this is top of mind after seeing a 50% spike in conversations surrounding GLP-1s on Sunday night," said Whitney Evans, PhD, RD and Director, Nutrition & Scientific Affairs at Danone North America. "As a company with decades of nutrition science leadership and one of the healthiest and nutrient-dense portfolios, we at Danone believe in the importance of providing people with education, information and empowerment so that they can achieve better health outcomes overall."

Consumer expectations for nutrition are rapidly evolving and growing – health through food is becoming more critical than ever. According to a recent study, more than one in ten Americans (around 14%) are currently taking a weight loss medication and nearly 35% have expressed interest in taking one.² While these medications can be a valuable tool for weight loss when discussed with a doctor, many experts have emphasized the importance of nutrition education to ensure patients are still getting nutrients they need amid the lower appetite and decrease in food intake that often results. A few quick tips include:

Make the most out of every bite: Prioritize nutrient-dense foods – foods that offer more nutrition per calorie – to ensure you're getting essential nutrients, like protein, fiber and vitamins and minerals, at regular intervals throughout the day.
Pack in the protein: Getting enough protein is vital to minimizing muscle loss on GLP-1s. Protein is an essential nutrient, meaning that it cannot be made in the body and is needed from the diet.
Double down on fiber: The recommended daily amount (RDA) for fiber is 28g per day. This number can be difficult for weight loss medication users to reach given their decrease in appetite and food intake.³
Stay hydrated: A side effect of weight loss medications is reduced thirst. In fact, consumer data suggests that 13% of users taking a weight loss medication experience dehydration.⁴ Make sure you're drinking water and other low-calorie beverages like tea and coffee or nutrient dense options like low-fat milk, soy milk and protein drinks throughout the day.

Danone North America offers products that emphasize high-quality protein, lower sugar and other essential nutrients with products – including OIKOS Pro Cups, OIKOS Pro Shots, OIKOS Triple Zero Yogurts, Too Good & Co. Blended Cups, Too Good & Co. Zero Sugar* Cups and Light + Fit Greek Yogurts – that can help support the needs of GLP-1 users.

As a leading food and beverage brand at the forefront of innovative nutrition with a mission to bring health through food to as many people as possible, Danone is committed to studying the unique nutritional needs of GLP-1 users and exploring new product offerings that continue to meet them where they are in supporting them in their journey for better health. Visit the Danone GLP-1 Nutrition Website – a dedicated education hub curated by Danone North America's in-house Nutrition and Scientific Affairs team – to learn more about GLP-1 nutrition needs, Danone products that can help support those needs, and snack ideas and recipes based on expert recommendations.

About Danone North America

Danone North America is a purpose-driven company and an industry leader in the food and beverage category. As a Certified B Corporation^®, Danone North America is committed to the creation of both economic and social value, while nurturing natural ecosystems through regenerative agriculture. Our strong portfolio of brands includes: Activia^®, DanActive^®, Danimals^®, Dannon^®, evian^®, Follow Your Heart^®, Happy Family^® Organics, International Delight^®, Light + Fit®, Oikos^®, Silk^®, So Delicious® Dairy Free, STōK^® Cold Brew Coffee, Too Good & Co™, and YoCrunch^®. With approximately 6,000 employees and 15 production locations across the U.S. and Canada, Danone North America's mission is to bring health through food to as many people as possible. For more information on Danone North America, visit danonenorthamerica.com.

¹ Data is sourced from publicly available U.S., English-language social media data via the media monitoring tool Talkwalker
² PwC 2024 'GLP-1 Trends and Impact Survey'
³ National Academies of Sciences, Engineering, and Medicine. Dietary Reference Intakes: The Essential Guide to Nutrient Requirements. Washington D.C.; 2006. Accessed from https://doi.org/10.17226/11537.
⁴Blundell J, Finlayson G, Axelsen M, et al. Effects of once-weekly semaglutide on appetite, energy intake, control of eating, food preference and body weight in subjects with obesity. Diabetes Obes Metab. 2017; 19:1242–1251
^*Not a low-calorie food