DAQRI Names Robert Brass as Chief Financial Officer

LOS ANGELES, March 21, 2017 /PRNewswire/ -- DAQRI, the LA-based technology company and augmented reality (AR) platform pioneer, has named Robert Brass as its Chief Financial Officer.

Brass joins DAQRI with more than 20 years of experience across the finance and technology sectors. Most recently, he was at Morgan Stanley where he was the Managing Director of their Semiconductors and Emerging Electronics Investment Banking Team. Robert has a deep background in corporate finance, investment banking, fundraising, M&A and corporate strategy. "I am excited to be joining DAQRI in this stage of rapid growth," said Brass. "The momentum around AR continues to build, and DAQRI has market leading technology and products that are ready to scale." In addition to leading the Finance function, Robert will be responsible for Corporate Development and will play a critical role in the strategy and execution of new initiatives.

"We are ecstatic to have a financial veteran of Robert's caliber join our AR revolution," said Brian Mullins, CEO at DAQRI. "His years of experience working in high technology finance speak for themselves. The addition of Robert to the leadership team will help to accelerate the growth of DAQRI's Augmented Reality business and the commercialization and licensing of our breakthroughs in Software Defined Light (SDL) technology."

Seamus Blackley of Heat Engine along with Brass are the latest in a series of high profile leadership hires at DAQRI. The company is scaling applications for its AR wearables, Smart Head-up Display (HUD) technology, and recent breakthroughs with Software Defined Light (SDL). In addition, DAQRI is expanding their team in Austria and the UK.

About DAQRI
DAQRI is the world's leading augmented reality (AR) technology company. The cutting-edge DAQRI Visual Operating System™(Vos) powers an ecosystem of products, including DAQRI Smart Helmet®, DAQRI Smart Glasses™, and DAQRI Smart HUD™. DAQRI has revolutionized holography and AR with its proprietary Software Defined Light (SDL) technology. DAQRI was founded by Brian Mullins and is headquartered in Los Angeles. To learn more, please visit daqri.com.

Media Contacts:

Michael Miller
DAQRI
[email protected] 
(213) 375-8830 Ext. 1110

Bryce Butzer
Creation for DAQRI
[email protected]
(952) 346-6088

SOURCE DAQRI