Darby Smart Launches Artisanal Marketplace Where Consumers Can Buy DIY Supplies & Handmade Goods From Indie Designers
Darby Smart is the Only Online Marketplace that Serves the Entire DIY Market
SAN FRANCISCO, March 25, 2015 /PRNewswire/ -- Darby Smart, the online marketplace that offers everything from supplies to complete DIY projects, today announced an expanded offering where artisans can list and sell their handmade goods. Launched in beta in December 2014 with 250 sellers listing more than 1,500 handmade items, this new marketplace opens to all sellers globally today. While competitors offer elements of the DIY experience (Pinterest for inspiration and Etsy for finished goods), Darby Smart is the only online destination that serves the creative market from start to finish – from DIY inspiration, to craft supplies and finished handmade goods.
"Our designers inspired us to think more broadly about our marketplace as the single destination for everyone's creativity needs," said Nicole Shariat Farb, founder and CEO of Darby Smart. "Our designers are doing three things – buying craft supplies, inspiring DIY ideas and selling handmade goods. Essentially, they are both buyers and sellers of craft supplies in different forms. So it made all the sense in the world to serve both sides."
DIY is poised for strong growth. The estimated market size of the U.S. crafting industry is $29 billion and more than half of U.S. households engage in crafting activities each year. For DIY designers, Darby Smart provides an easy way to monetize their creations with the co-development of DIY project kits. And with the launch of the artisanal marketplace, opportunities for designers to monetize their creations are much greater.
"I signed up to sell on Darby Smart as soon as I had the chance. Without a doubt, I think it's the best site on the Internet for designers of handmade goods," said Mari Campuzano of Anna Mae Designs Company. "Darby Smart's approach values all aspects of DIY and supports designers by making the process streamlined and affordable while helping with promotion. I appreciate a site where I can also find the best supplies."
About Darby Smart
Darby Smart is an online DIY marketplace that offers everything from craft supplies to do-it-yourself (DIY) projects and finished goods from global indie designers. The company has created an entirely new type of retail experience via a marketplace that gives craft enthusiasts the opportunity to create affordable and achievable craft projects, while simultaneously supporting up-and-coming designers by helping them monetize their creations. To learn more, visit www.darbysmart.com.
SOURCE Darby Smart
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