Darius Fisher, CEO of Status Labs, Contributes Expert Commentary to "The Book of Crisis Management Strategies & Tactics" by PR News
The digital reputation expert shares proven crisis management strategies with one of the most trusted names in public relations
NEW YORK, July 13, 2017 /PRNewswire/ -- Status Labs, the premier digital reputation management agency and one of the fastest-growing private companies in the nation, announced this week the release of PR News' Book of Crisis Management Strategies & Tactics which features expert commentary by Darius Fisher, CEO of Status Labs.
The 9th Edition of PR News' Book of Crisis Management Strategies & Tactics explores the expert methods of crisis management, covering case studies such as Chipotle's E. Coli crisis, British Airways' shutdown, natural disasters, fraud and more. The guidebook is published by PR News, the communication hub for marketing corporations, agencies and nonprofits.
"Every business will face some sort of crisis in its lifetime, but most never put much thought into preparing for one," explained Fisher. "How a company prepares, responds, and rebuilds is essential to its survival. I am honored to take part in this guidebook that helps guide communicators through some of their most stressful and scary moments."
The guidebook is thoughtfully divided into six chapters, each highlighting a crucial component of a successful crisis management campaign. The chapters include: Media Relations, Internal Communicators, Social Media Exposure & Spokesperson Training, The Crisis Plan, and Case Studies.
Fisher is featured in Chapter 5, "The Crisis Plan," where he shares his insight using real-life case studies.
"While your reaction to a crisis is important, being proactive and planning for a crisis is crucial. If you build a strong foundation, your brand will be unshakable even in the worst of circumstances," Fisher explains in the guidebook. "Whether or not the crisis was your fault, it is important to reflect upon what you can do in the future to ensure that this does not happen again. Your customers might forgive but they will never forget, and a second crisis could put you out of business."
The Book of Crisis Management Strategies & Tactics is available in both print (MSRP $449) and digital (MSRP $399) formats. To purchase a copy visit: www.prnewsonline.com/crisis-management-guidebook-vol-9/
To learn more about Status Labs and begin preparing a crisis roadmap, please visit StatusLabs.com or call 800-507-6460.
About Status Labs
Status Labs is the premier digital reputation management, online marketing, and public relations firm, with offices in Austin, New York, Los Angeles, and São Paulo. Status Labs serves over 1500 clients in 40 countries and has been profiled in publications such as the New York Times, New York Post, U.S. News & World Report, The Daily Beast, Observer, DuJour Magazine, and more. In 2016, Status Labs was named to the Inc. 500 list of fastest-growing private companies.
For media inquiries please contact: [email protected]
About PR News
The PR News Group is a go-to source that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR and marketing professionals' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators and marketers all while keeping them abreast of the latest news affecting their industries. For more information, visit http://www.prnewsonline.com
SOURCE Status Labs
Share this article