Dark and Lovely® and ESSENCE Magazine Unveil 2012 Dark and Lovely Fashionista Winner During NYC Fashion Week

NEW YORK, Sept. 25, 2012 /PRNewswire/ -- SoftSheen-Carson's® Dark and Lovely, the #1 ethnic haircare brand in the world, in partnership with ESSENCE, the premier lifestyle magazine for African-American women, announced their 2012 Dark and Lovely Fashionista Winner – native New Yorker and blogger Tomecia Blake. The lucky winner was unveiled at the first-ever Dark and Lovely blogger breakfast in conjunction with Harlem Fashion Row, the unique organization dedicated to increasing opportunities for emerging designers of color. The exclusive blogger breakfast included a star-studded panel discussion, moderated by ESSENCE Beauty Director Corynne Corbett and featuring Celebrity Hairstylist Keith Campbell, Supermodel Sessilee Lopez and Fashion Designer Samantha Black.

(Photo: http://photos.prnewswire.com/prnh/20120925/NY80500)

"The Dark and Lovely Fashionista Winner, Tomecia Blake, was handpicked by our celebrity panel for her amazing style, tenacity, and strength," stated Erin Cast, Assistant Vice President of Marketing, SoftSheen-Carson Dark and Lovely. "She is truly defying the mold and setting the mark for all to follow."

The 2012 Fashionista Winner received a 3-night stay in a New York City hotel; a $5,000 shopping spree with celebrity stylist, Carlton Jones; a hair makeover by celebrity hairstylist Keith Campbell ;and an advertorial photoshoot to be featured in the January issue of ESSENCE Magazine. Tomecia Blake also had the opportunity of a lifetime to walk as a model in the 5th Annual Harlem Fashion Row Runway Presentation.

For additional information about Dark and Lovely and its promotions, please visit www.softsheen-carson.com/darkandlovely.

About Dark and Lovely

Dark and Lovely haircare products are developed from the SoftSheen-Carson Laboratories, known for creating the #1 ethnic haircare brand in the world. Dark and Lovely has addressed the haircare needs of women for over 40 years by launching innovative products customized for women of color such as Dark and Lovely Healthy-Gloss 5 relaxer and maintenance system, Dark and Lovely 6 Week Anti-Reversion Cream Serum, Dark and Lovely Chocolate Bliss Collection and Dark and Lovely Total Restore Conditioning Treatment.

About SoftSheen-Carson Laboratories

SoftSheen-Carson Laboratories is part of the Consumer Products division of L'Oreal USA. As the worldwide haircare leader for people of color, Softsheen-Carson provides consumers with superior beauty products to help them choose their personal style. SoftSheen-Carson's portfolio includes well-loved brands such as Dark and Lovely, Optimum, Wave Nouveau, Magic Shave, Lets Jam!, Carefree Curl, Sportin' Waves, Dark & Natural and Roots of Nature.  For more information, visit softsheen-carson.com. SoftSheen-Carson has also supported such organizations as National Urban League, Steve Harvey Foundation, The DIVA Foundation and CIAA. 

SOURCE Dark and Lovely