Data analytics market to grow by USD 21,436 million between 2022 and 2027; Growth driven by extensive use of modern technology in company operations - Technavio

NEW YORK, March 15, 2023 /PRNewswire/ -- The data analytics market size is estimated to grow by USD 21,436 million from 2022 to 2027 at a CAGR of 13.84% during the forecast period. The growth of the market is driven by the extensive use of modern technology in company operations. Enterprises across industries are adopting advanced technologies to boost productivity and enhance their product or service offerings. The use of technologies such as cloud, IoT, big data, and analytics has resulted in innovation and is supporting the development of the business ecosystem. The adoption of these technologies is also helping enterprises to understand customer engagement through metrics. All these factors are creating significant growth opportunities for vendors in the market. To understand more about the data analytics market size historic period (2017 to 2021) and forecast (2023-2027), request a sample report

Data Analytics Market Insights -

• Vendors: 15+, including Alteryx Inc., Amazon.com Inc., Datameer Inc., Dell Technologies Inc., Hewlett Packard Enterprise Co., International Business Machines Corp., Microsoft Corp., Mu Sigma, Oracle Corp., Rapidops Inc., Salesforce.com Inc., SAP SE, SAS Institute Inc., Sisense Ltd., Teradata Corp., ThoughtSpot Inc., TIBCO Software Inc., Zoho Corp. Pvt. Ltd., Alphabet Inc., Fair Isaac Corp., among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: Component (Services, software, and Hardware), Deployment (Cloud and On-premise), and Geography (North America, Europe, APAC, Middle East and Africa, and South America)

Data Analytics Market – Regional analysis
The market is analyzed across regions such as North America, Europe, APAC, Middle East and Africa, and South America. North America will account for 33% of the market growth during the forecast period. The increase in the usage of smartphones, wearable gadgets, and other smart-connected devices has been crucial in driving the growth of the regional market. In addition, factors such as increased medical tourism and the strong presence of top vendors are supporting the growth of the data analytics market in North America.

Global Data Analytics Market - Vendor Insights

Technavio report analyzes the market's competitive landscape and offers information on several market vendors including –

• Amazon.com Inc. - The company offers Data analytics through various tools such as data access and blend with various cloud sources, data exploration, profiling and cataloging, data enrichment, and geospatial analytics.
• Datameer Inc. - The company offers Data Lakes and Analytics on AWS, from data movement, data storage, data lakes, big data analytics, log analytics, streaming analytics, business intelligence, and machine learning or ML to anything in between, AWS offers purpose-built services that provides the performance and scalability at lowest cost.
• Dell Technologies Inc. - The company offers data analytics solutions through coding and non-coding method with a built-in catalog that can be shared across various fields.
• Hewlett Packard Enterprise Co. - The company offers Data analytics through data lakehouse, dataStax application for noSQL, and real-time data screening.

Global Data Analytics Market – Market Dynamics

Major Drivers – 

• The extensive use of modern technology in company operations is becoming the major factor driving the growth of the global data analytics market. Advanced technologies and application such as the cloud, IoT, big data and analytics, mobility, and social media has revolutionized the overall business ecosystem. Online services have already set a benchmark in the banking and financial sectors which further lead to significant growth in online activity and websites. 
  The growing reach of the Internet and increasing usage of linked and integrated technologies will boost the global data analytics market growth. The growing usage rate of the Internet and the availability of various ways to access the Internet have led to a significant rise in data volumes. This has increased the development and expansion of high-speed Internet services. Globalization and economic expansion are also some key factors promoting increased data generation globally.
• Rising need to improve business efficiency - Download PDF Sample

KEY challenges – 

• An exponential increase in data
• Data privacy and security concerns
• Increasing threat from open-source data analytics vendors

Drivers and challenges have an impact on market dynamics and can impact businesses. Find some insights from a sample report.

The data analytics market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

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What are the key data covered in this data analytics market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the data analytics market between 2023 and 2027
• Precise estimation of the size of the data analytics market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the data analytics market industry across North America, Europe, APAC, Middle East and Africa, and South America
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of data analytics market vendors

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• The audience analytics market size is expected to increase by USD 3.86 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 11.15%. The market is segmented by application (sales and marketing management, customer experience engagement, and competitive intelligence) and geography (North America, Europe, APAC, Middle East and Africa, and South America).

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Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Component
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Deployment
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global data analytics market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global data analytics market 2017 - 2021 ($ million)

• 4.2 Component Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Component Segment 2017 - 2021 ($ million)

• 4.3 Deployment Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Deployment Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Component

• 6.1 Market segments 
• Exhibit 30: Chart on Component - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Component - Market share 2022-2027 (%)

• 6.2 Comparison by Component 
• Exhibit 32: Chart on Comparison by Component
• Exhibit 33: Data Table on Comparison by Component

• 6.3 Services - Market size and forecast 2022-2027
• Exhibit 34: Chart on Services - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Services - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Services - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Services - Year-over-year growth 2022-2027 (%)

• 6.4 software - Market size and forecast 2022-2027
• Exhibit 38: Chart on software - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on software - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on software - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on software - Year-over-year growth 2022-2027 (%)

• 6.5 Hardware - Market size and forecast 2022-2027
• Exhibit 42: Chart on Hardware - Market size and forecast 2022-2027 ($ billion)
• Exhibit 43: Data Table on Hardware - Market size and forecast 2022-2027 ($ billion)
• Exhibit 44: Chart on Hardware - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Hardware - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Component 
• Exhibit 46: Market opportunity by Component ($ billion)

7 Market Segmentation by Deployment

• 7.1 Market segments 
• Exhibit 47: Chart on Deployment - Market share 2022-2027 (%)
• Exhibit 48: Data Table on Deployment - Market share 2022-2027 (%)

• 7.2 Comparison by Deployment 
• Exhibit 49: Chart on Comparison by Deployment
• Exhibit 50: Data Table on Comparison by Deployment

• 7.3 Cloud - Market size and forecast 2022-2027
• Exhibit 51: Chart on Cloud - Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Data Table on Cloud - Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Chart on Cloud - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Cloud - Year-over-year growth 2022-2027 (%)

• 7.4 On-premise - Market size and forecast 2022-2027
• Exhibit 55: Chart on On-premise - Market size and forecast 2022-2027 ($ billion)
• Exhibit 56: Data Table on On-premise - Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Chart on On-premise - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on On-premise - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Deployment 
• Exhibit 59: Market opportunity by Deployment ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 61: Chart on Market share by geography 2022-2027 (%)
• Exhibit 62: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 63: Chart on Geographic comparison
• Exhibit 64: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 65: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 66: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 67: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 69: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 70: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 71: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027 
• Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.7 South America - Market size and forecast 2022-2027
• Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 85: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 89: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027
• Exhibit 93: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027
• Exhibit 97: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 India - Market size and forecast 2022-2027
• Exhibit 101: Chart on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Data Table on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 103: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 105: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 106: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 107: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 108: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 109: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 110: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 111: Matrix on vendor position and classification

• 12.3 Alteryx Inc. 
• Exhibit 112: Alteryx Inc. - Overview
• Exhibit 113: Alteryx Inc. - Product / Service
• Exhibit 114: Alteryx Inc. - Key news
• Exhibit 115: Alteryx Inc. - Key offerings

• 12.4 Amazon.com Inc. 
• Exhibit 116: Amazon.com Inc. - Overview
• Exhibit 117: Amazon.com Inc. - Business segments
• Exhibit 118: Amazon.com Inc. - Key news
• Exhibit 119: Amazon.com Inc. - Key offerings
• Exhibit 120: Amazon.com Inc. - Segment focus

• 12.5 Datameer Inc. 
• Exhibit 121: Datameer Inc. - Overview
• Exhibit 122: Datameer Inc. - Product / Service
• Exhibit 123: Datameer Inc. - Key offerings

• 12.6 Dell Technologies Inc. 
• Exhibit 124: Dell Technologies Inc. - Overview
• Exhibit 125: Dell Technologies Inc. - Business segments
• Exhibit 126: Dell Technologies Inc. - Key news
• Exhibit 127: Dell Technologies Inc. - Key offerings
• Exhibit 128: Dell Technologies Inc. - Segment focus

• 12.7 Fair Isaac Corp. 
• Exhibit 129: Fair Isaac Corp. - Overview
• Exhibit 130: Fair Isaac Corp. - Business segments
• Exhibit 131: Fair Isaac Corp. - Key news
• Exhibit 132: Fair Isaac Corp. - Key offerings
• Exhibit 133: Fair Isaac Corp. - Segment focus

• 12.8 Hewlett Packard Enterprise Co. 
• Exhibit 134: Hewlett Packard Enterprise Co. - Overview
• Exhibit 135: Hewlett Packard Enterprise Co. - Business segments
• Exhibit 136: Hewlett Packard Enterprise Co. - Key news
• Exhibit 137: Hewlett Packard Enterprise Co. - Key offerings
• Exhibit 138: Hewlett Packard Enterprise Co. - Segment focus

• 12.9 International Business Machines Corp. 
• Exhibit 139: International Business Machines Corp. - Overview
• Exhibit 140: International Business Machines Corp. - Business segments
• Exhibit 141: International Business Machines Corp. - Key offerings
• Exhibit 142: International Business Machines Corp. - Segment focus

• 12.10 Microsoft Corp. 
• Exhibit 143: Microsoft Corp. - Overview
• Exhibit 144: Microsoft Corp. - Business segments
• Exhibit 145: Microsoft Corp. - Key news
• Exhibit 146: Microsoft Corp. - Key offerings
• Exhibit 147: Microsoft Corp. - Segment focus

• 12.11 Mu Sigma 
• Exhibit 148: Mu Sigma - Overview
• Exhibit 149: Mu Sigma - Product / Service
• Exhibit 150: Mu Sigma - Key offerings

• 12.12 Oracle Corp. 
• Exhibit 151: Oracle Corp. - Overview
• Exhibit 152: Oracle Corp. - Business segments
• Exhibit 153: Oracle Corp. - Key news
• Exhibit 154: Oracle Corp. - Key offerings
• Exhibit 155: Oracle Corp. - Segment focus

• 12.13 Salesforce.com Inc. 
• Exhibit 156: Salesforce.com Inc. - Overview
• Exhibit 157: Salesforce.com Inc. - Product / Service
• Exhibit 158: Salesforce.com Inc. - Key news
• Exhibit 159: Salesforce.com Inc. - Key offerings

• 12.14 SAP SE 
• Exhibit 160: SAP SE - Overview
• Exhibit 161: SAP SE - Business segments
• Exhibit 162: SAP SE - Key news
• Exhibit 163: SAP SE - Key offerings
• Exhibit 164: SAP SE - Segment focus

• 12.15 Sisense Ltd. 
• Exhibit 165: Sisense Ltd. - Overview
• Exhibit 166: Sisense Ltd. - Product / Service
• Exhibit 167: Sisense Ltd. - Key offerings

• 12.16 ThoughtSpot Inc. 
• Exhibit 168: ThoughtSpot Inc.  - Overview
• Exhibit 169: ThoughtSpot Inc.  - Product / Service
• Exhibit 170: ThoughtSpot Inc.  - Key offerings

• 12.17 Zoho Corp. Pvt. Ltd. 
• Exhibit 171: Zoho Corp. Pvt. Ltd. - Overview
• Exhibit 172: Zoho Corp. Pvt. Ltd. - Product / Service
• Exhibit 173: Zoho Corp. Pvt. Ltd. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 174: Inclusions checklist
• Exhibit 175: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 176: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 177: Research methodology
• Exhibit 178: Validation techniques employed for market sizing
• Exhibit 179: Information sources

• 13.5 List of abbreviations 
• Exhibit 180: List of abbreviations

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