Data Analytics Tools for PR Professionals

Oct 24, 2013, 07:02 ET from Precise

LONDON, October 24, 2013 /PRNewswire/ --

Precise adds data analytics tools to Media Platform+


Precise has announced a new release of its media monitoring platform, Media Platform+, which has a suite of data analytics tools to provide users with a straightforward and intuitive means gaining insights from social media and mainstream content.

PR professionals face a growing stream of content that they are required to monitor and analyse and the task of extracting real-time, actionable insight from this information is becoming ever more challenging.  To help users quickly react to emerging trends, risks and opportunities, Precise has integrated a suite big data analytics components into Media Platform+, allowing users to quickly gain key insights by analysing millions of items of social and mainstream content through a straightforward series of tools and dashboards.

The new MP+ Analytics platform includes two key components. Firstly there is Precise Insights, which is a series of dynamic data discovery dashboards that analyse specific metrics including Twitter Engagement and Influence, Keyword Share and Media Trends.  Users can take advantage of dynamic data filters to gain additional contextual insight for specific keywords, sources and hashtags. Secondly there are Custom Charts and Dashboards. This is a flexible chart and dashboard creation module that allows users to quickly build their own visuals and dashboards, and report results clearly and concisely within their business.

Keir Fawcus, Managing Director of Precise:

"MP+ Analytics is the latest example of how we are providing straightforward and intuitive tools that enable our PR clients to quickly and efficiently gain important insights from social and mainstream content through the use of industry leading big data technologies.

Talking to our users, it was clear that we needed to provide a range of tools to provide real-time insight into key social media and mainstream news scenarios, as well as the flexibility to allow users to "explore" the data for themselves, even adding their own tags and metrics to ensure that they can effectively track and measure against their KPIs."

Precise offers a full set up and support service for Media Platform+ which means clients will be able to quickly and effectively get to the coverage and results relevant to them.

About Precise

Precise is a business information group. We monitor, analyse and draw insight from news, opinions and conversations to help organisations understand the trends and influences that impact on their current and future business.

We deliver our unique range of media monitoring and media analysis services and software applications to public relations, marketing and media professionals across organisations of every type, from global banks to multinational brands and SMEs, FTSE and NASDAQ-listed companies, media and technology groups, governments and regulators, marketing and communications groups, charities and NGOs.

Our research and insights are used regularly by the media and at leadership conferences on communications, social media and brand, and our work is recognised by leading communications and information bodies globally. We employ over 400 people - researchers, analysts, editors, consultants, technical development and support teams - in the UK and the USA.

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For further information please contact:

Emma Trim, Precise Marketing Manager on or call +44(0)20-7264-6351

SOURCE Precise