Data Development Worldwide Rebrands as Radius Global Market Research

New name reflects firm's recent growth and expanded product offerings.

Jan 19, 2010, 08:00 ET from Radius Global Market Research

NEW YORK, Jan. 19 /PRNewswire/ -- Leading global marketing research firm Data Development Worldwide announced today that it has rebranded as Radius Global Market Research.

For 50 years, Radius' team has built a strong reputation for tackling complex marketing issues with an innovative product offering and a creative approach. Radius delivers accurate, actionable insights to leading global marketers in categories including: consumer products, financial services, pharmaceutical, communications, and traditional/new media.

"Radius Global Market Research is an evolution meant to encompass and to depict our organization in a better way," says Chip Lister, managing director of Radius. "We've developed a powerful combination of top senior talent and cutting-edge tools that deliver the type of creative insights that marketers need to succeed in this dynamic global marketplace."

Radius' comprehensive suite of proprietary tools helps marketers address a multitude of development, marketing, and communications issues. Radius continues to set the standard of analytic quality and market research excellence through its unwavering commitment to assessing and upgrading the techniques they employ on behalf of clients.

Radius' Know More™ Internet panel is able to gain insights through its ongoing relationships with more than 3.4 million households—including 6 million consumers in the United States, and over 1.5 million consumers in Canada, the U.K., Europe, Australia and Scandinavia.

"Our new name also articulates our commitment to developing custom-designed research approaches for our clients. There's never an off-the-shelf solution," adds Lister. "You can only deliver on that promise by having teams of people with the kind of depth and breadth of experience to provide complete holistic analysis and creative thinking to every engagement, from start to finish."

"There are clients with us today who have been using the services of our company for the entirety of our history," says Lister. "Of anything we could say about ourselves it is certainly that single point of which we are most proud and for which we are most appreciative."

About Radius Global Market Research

Radius Global Market Research (Radius) is one of the largest independent market research companies in the U.S. The company's proprietary tools provide unique insights, effective processes and unmatched experience resulting in proven return on investment for leading global marketers in categories including: consumer products, financial services, pharmaceutical, communications, and traditional/new media.

The past year was marked by significant growth for Radius. The firm climbed to No. 30 on the Honomichl listing of the top 50 U.S. market research organizations. Headquartered in New York, Radius employs more than 100 people in key markets throughout the U.S. More information: www.radius-global.com.

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Chip Lister

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SOURCE Radius Global Market Research



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