Data Driven Digital Audio Ads Take a Leap Forward with TargetSpot's Quantcast Integration
NEW YORK, Dec. 11, 2014 /PRNewswire/ -- TargetSpot, the largest most advanced digital audio advertising platform, has integrated Quantcast's industry leading audience measurement and targeting tools to gain deeper insights into its audience composition to deliver more highly targeted ads.
Quantcast is measuring demographic audience segments across the TargetSpot network such as gender, age, ethnicity, education, household income, and more. TargetSpot also gains access to Quantcast's Advertise tool for analyzing consumer web activity such as purchasing behaviors and interest areas. The integration enables TargetSpot to augment its targeting capabilities, allowing for more highly targeted campaigns with increased accuracy and reach.
Having already leveraged Quantcast tools to deliver successful campaigns, TargetSpot co-CEO Leigh Newsome says, "We're looking to push data driven targeting, in digital audio, beyond what is possible today. We want to target more granular audience segments while increasing reach — no small task. Quantcast processes over 30 petabytes of data every day and is one of the top five largest data processors in the world. With a great relationship already in place, Quantcast is a great partner who will help us continue to lead data driven targeting in the digital audio space."
About TargetSpot
TargetSpot, a part of the Radionomy Group, is the largest most advanced digital audio advertising platform, connecting top national brands, regional, and local advertisers to highly engaged Internet and mobile audiences. Advertisers work with TargetSpot to deliver high-impact audio, display and pre-roll video advertising to millions of listeners. TargetSpot advertisers can target consumers by demographics, listening preferences, psychographic segmentation, and geography down to postcode level, while benefitting from real-time reporting and analytics, as well as access to its more than 85 distribution partners.
About Quantcast
Quantcast is a technology company specialized in real-time advertising and audience measurement. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across web and mobile, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market. Quantcast is dedicated to making display as relevant and effective as search, and currently delivers outstanding advertising campaigns for the world's leading advertisers and publishers, and brings accurate audience measurement to over 100 million digital destinations.
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SOURCE TargetSpot
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