DataCore Software Appoints Two Virtualization Industry Leaders to Spearhead Next Wave of Growth in Americas

Seasoned Experts Will Lead Sales and Channel Expansion in Skyrocketing Software-Defined Storage Market

Oct 16, 2012, 09:00 ET from DataCore Software

FORT LAUDERDALE, Fla., Oct. 16, 2012 /PRNewswire/ -- DataCore Software, the storage hypervisor leader and premier provider of storage virtualization software, today appointed two well-recognized sales leaders from the virtualization industry to head up its expanding Americas sales organization. The executive appointments prepare DataCore for the next wave of rapid growth driven by burgeoning opportunities in software-defined datacenters and cloud rollouts where its SANsymphony™-V Storage Hypervisor plays a central role.

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Melody Brown takes the helm as VP of Americas Sales, which encompasses the U.S., Canada, Latin America and the Caribbean. Brown has worked with VMware and Oracle in developing partner sales programs as founder and managing principal of Peak Consulting. She also led the turnaround of Lexmark Internationals' U.S. channel business. In her position as VP of Digital Marketing and Inside Sales for Safeco Insurance, she steered the shift to a partner-centric model.

David Ochser, formerly director, Worldwide Partner Enablement for VMware, and VP of Business Development for Avnet Technology Solutions becomes DataCore's Channel Chief for the Americas. Along with the virtualization sector, Ochser is also quite familiar with the complementary Flash Memory and SSD field, having served as sales manager for Astute Networks.

"Melody and Dave bring the specialized expertise necessary to tap the lucrative opportunity in front of us," said Steve Houck, COO, DataCore Software. "They have helped propel the rapid rise of the server virtualization and solid state storage segments, coaching sales teams, orchestrating distribution channels and broadening the reach of resellers. The market conditions under which they excel mirror the phenomenal momentum we're experiencing at DataCore today. This includes an intense demand for software-defined storage infrastructures underpinning the top four major IT initiatives: virtualization/consolidation of business-critical Tier-1 apps, cloud computing, Big Data, and incorporating technologies like Flash Memory and SSD in dynamically-balanced storage pools."

Priorities for the new sales leaders include channel expansion, partner enablement and closer alignment with the go-to-market motions of the adjacent software and hardware suppliers critical to modern datacenters and hosted service providers. Their proven instincts for building rich relationships throughout the virtualization and storage community will immediately be put to use in enabling customers and partners to maximize the performance, availability and utilization of their IT environments.

VARs, system builders, managed service providers and cloud hosters wishing to extend their product and services portfolios with complementary storage virtualization solutions from DataCore, should contact the company at

About DataCore Software
DataCore Software develops storage virtualization software for high availability, fast performance and maximum utilization from storage in virtual and physical IT environments. DataCore SANsymphony™-V storage hypervisor is a comprehensive, hardware-independent solution that fundamentally changes the economics of provisioning, replicating and protecting storage in large enterprises and small to midsize businesses. For additional information, visit the DataCore website at or call (877) 780-5111.

DataCore, the DataCore logo and SANsymphony are trademarks or registered trademarks of DataCore Software Corporation. Other DataCore product or service names or logos referenced herein are trademarks of DataCore Software Corporation. All other products, services and company names mentioned herein may be trademarks of their respective owners.

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SOURCE DataCore Software